Brand working to bridge vehicle supported adventure with more outdoor audiences
RESTON, VA (Jan. 29, 2019) — Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver. Fueled by the ground-breaking Go RVing campaign, RVing has undergone significant growth and is an increasingly popular form of vehicle-supported adventure.
The success of Go RVing has capitalized on America’s love of the road trip and pushed RV sales and usage to new heights. RV enthusiasts live — and love — vehicle-supported adventure, and more outdoor recreation enthusiasts are proudly adding themselves to the ranks of RV owners. With the growth and expansion of the $50-plus billion RV industry, Go RVing is working to strengthen its connection with outdoor recreation communities.
Go RVing’s on-floor presence aims to increase the visibility, engagement and reach of the RV lifestyle, ultimately inviting more enthusiastic RV owners to join the growing tribe of mobile, vehicle-supported adventurers. The booth will showcase adventure-ready rigs: the Manta, made by Taxa Outdoors, and Lance Camper’s 1172 Truck Camper with an All Weather Package.
Go RVing will also preview its upcoming RVX: The RV Experience showcase, taking place in Salt Lake City at the Calvin L. Rampton Salt Palace Convention Center in March 2019. The event will launch Go RVing’s multi-million dollar “Kick Off to Camping Season” campaign and will deliver an experience designed to equip attendees with all they need to grow their relationship and relevance with existing and future RV owners. The show starts with The Reveal, which will unveil the latest innovations in RVs and make RVing and outdoor adventure top of mind for consumers.
“RVX brings together the RV industry and the outdoors community in a venue where manufacturers and suppliers will unveil the latest RV products and showcase them at a major consumer media event,” said Go RVing vice president Karen Redfern. “We’re excited to launch several media partnerships built around nine consumer archetypes and the products that best fit their lifestyles. The Kick Off to Camping Season campaign will drive consumer awareness around these products throughout the spring and summer.”
For more about RVX, visit rvx.org and follow @GoRVing. To learn more about the future of the RV industry, tune in to episode 48 of the Channel Mastery Podcast featuring Frank Hugelmeyer, president of the RV Industry Association.
About Go RVing
Founded in 1994, Go RVing is the RV industry’s marketing campaign that has helped fuel the growth in the RV industry by educating the American public about the fun, flexibility and affordability of the RVing lifestyle. The marketing communications campaign serves as a consumer call-to-action, introduces Americans to the freedom of RV travel, and seeks to build passion for the adventures that await. https://gorving.com/