Gregory Mountain Products Partners with Verde Brand Communications
April 21, 2016
Verde to support backpack innovator with proactive & integrated public-relations program
SALT LAKE CITY, Utah – Gregory Mountain Products, a longtime global leader in backpacks and adventure travel gear, is partnering with Verde Brand Communications to lead its integrated public-relations efforts in North America.
Verde will support and create proactive communications programs that stem from Gregory’s 40-year leadership in the pack category, and that tie in to its directional brand story lines.
“At its core, Gregory empowers people to live an active, outdoor life. Whether that’s scaling a mountain or biking across town, we design and develop products that get you and your gear wherever you’re going.” said Dawn Sicco, General Manager at Gregory Mountain Products. “We felt Verde was the best partner to get this message out at a time when Gregory is experiencing tremendous growth and expanding our lifestyle bag offerings.”
In the past year, Gregory, which is based in Salt Lake City, has won a Backpacker Editor’s Choice Gold Award for its redesigned flagship packs, the Baltoro and women’s Deva, and also earned praise for its Everyday Collection, packs and bags designed for the adventure of day-to-day life.
“Whatever kind of adventure you undertake, you need a great pack or bag to get you there. For that reason, there’s not a better symbol of outdoor adventure than a backpack, and Verde is incredibly proud to represent Gregory as a pinnacle brand in the pack, travel and lifestyle communities,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “We had the opportunity to work with Gregory and its team of experts for nearly five years previously, so we know the kind of commitment they put into their products, and we’re excited to have that opportunity again.”
About Gregory Mountain Products
For nearly 40 years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World renowned for fit, durability, and performance in all its products, Gregory has won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker, National Geographic Adventure, Popular Science, Men’s Journal, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team continues to lead the way in innovative backpack technology and performance. For more information, visit www.gregorypacks.com.
About Verde Brand Communications
With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit www.verdepr.com.