Grundéns’ CEO David Mellon Named Dr. V Rhythm CEO of the Year

May 4, 2023

Grundéns top executive earns prestigious award as the brand launches into a new category

POULSBO, WA (May 4, 2023)/OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces and congratulates CEO David Mellon on being named the Dr. V Rhythm CEO of the Year. Presented at Rhythm’s Breakthrough 2023 conference, the award recognizes leaders who demonstrate exceptional leadership and have achieved outstanding results in their organization.

Successfully implementing the Rhythm methodology with multiple companies, Mellon has created a culture of high-performance and results-oriented thinking. He’s an exceptional leader who exemplifies great leadership skills and discipline in executing business strategies. A high performer who has achieved tremendous year over year growth for Grundens, a testament to his leadership abilities. Dave consistently follows the methodology, conducts quarterly reviews, and has the same qualities as Dr. V.

“Receiving the Dr. V award is an honor and was a genuine surprise,” says David Mellon, Grundéns CEO. “I have been committed to the Rhythm methodology and tools at three different companies and it has been a critical element to the success of each one. This award is also testament to the entire Grundéns staff. Their hard work and dedication are what helps propels this company forward daily and I am grateful to their commitment alongside me.”

Dr. V was a stalwart at Rhythm, and fitting that the the first recipient of this award shares so many of Dr. V’s qualities. Both Dr. V and David Mellon have a common trait of selfless leadership, putting the team’s needs ahead of their own.


It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at Grundéns.com