Gunner Kennels Partners with Backbone Media for Public Relations and Media Planning
January 16, 2019
NASHVILLE, Tenn. (Jan. 16, 2019) – Gunner Kennels, the designer of the first double-walled rotomolded kennel and the only recipient of the 5 Star Crash Test Rating for pet crates from the Center for Pet Safety, today announced its partnership with Backbone Media. The Colorado-based agency will assist Gunner Kennels with public relations efforts and media planning and buying initiatives.
“We are excited to join Backbone’s family of like-minded brands in the outdoor industry,” said Macey Benton, Vice President of Marketing for Gunner Kennels. “The positive feedback from our core consumers in our first few years has been overwhelming, and we plan to continue leading the pet space with new and thoughtful products. We look forward to Backbone’s help telling our story to dog lovers and outdoors enthusiasts nationwide.”
Gunner Kennels was founded in 2014 by Addison Edmonds and was inspired by his four-legged best friend and retrieving fanatic, Gunner. The original product, the G1™ Intermediate, set a new bar in safety and utility for pet carriers, withstanding 4,000 lbs. of force, a 12-gauge shotgun at 7 steps, and a 200-foot cliff drop, in addition to carrying a lifetime warranty.
The brand’s innovative design honors Addison and Gunner’s history as hunting companions. While hunting with Gunner, Addison identified shortcomings in every kennel on the market. These shortcomings were later reimagined as features unique to Gunner Kennels and invaluable to the sportdog owner: in-line wheels, designated tie-down pins, rubber feet, oversized drain plug, carry handles, a lockable door, and all stainless-steel components.
Despite its roots in the sporting world, the kennel has been adopted by outdoorsman, families, and law enforcement members alike as an industry standard. Customers across six continents own an American-made G1™ kennel, and Gunner Kennels is used by official U.S. K-9s across the country – as well as military personnel in South Africa, Australia, Norway and Dubai.
Dozens of customers have reached out to Gunner Kennels thanking the brand for making a product that saves lives. Since launching, the G1™ kennel has protected thousands of dogs on the road, keeping many safe in life-threatening car accidents.
The Gunner Kennels product line now includes four sizes of double-walled rotomolded kennels to suit companions up to 110 lb. and a line of accompanying accessories that have been designed with the same ingenuity as the crates—such as an all-weather kit, a high-powered fan, and an orthopedic bed.
“Gunner Kennels was founded for the love of my dog, and every product we develop is meant to honor that bond with man’s best friend,” said Edmonds, Founder and CEO. “Our devotion to that mission doesn’t stop with the kennel—we look forward to becoming the industry leader in all things dog in the years to come.”
“It is always exciting to work with companies we believe are poised to transform a market,” said Nate Simmons, Managing Partner at Backbone Media. “I feel confident Backbone’s deep field of experience, passion for what we do, and fresh take on the media landscape will help Gunner Kennels live its mission of providing the very best for our dogs.”
About Gunner Kennels
Gunner Kennels® is a leading manufacturer of dog crates and works to challenge industry standards with its innovative line of pet products. The company’s inaugural product – the G1™ patented kennel – has done just that by offering the market’s only double-walled rotomolded kennel, and earning the distinction as The Center For Pet Safety’s first “5 Star Crash Test Rating” for a pet travel crate. Engineered for your dog and built for your peace of mind, the American Made product is designed with safety in mind at every inch, helping safeguard against human error and seasonal elements. Gunner Kennels backs up its confidence by offering a lifetime manufacturer’s warranty on each G1™ kennel. For more information about the company and its products, go to www.gunnerkennels.com.