‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer
December 22, 2017
MINNEAPOLIS – Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals.
Fisher and Baker – two “kids” with the requisite name tags – will be strutting their stuff in the Venture Out (Booth #233) from noon-2 p.m. and 3-5 p.m. on the first three days of Outdoor Retailer + Snow Show, January 25-28, in Denver.
“We are bringing the goats in to punctuate the importance of cashmere in our new line, but I think everyone will just be blinded by how goofy and adorable they are,” said Mike Arbeiter, president of Fisher + Baker.
Founded by Greg Horvitz, and named after two of his maker passions, Fisher + Baker designs for men who want luxurious fabrics, a modern comfortable fit and superior outdoor functionality to support their many pursuits.
Spotlight items of the Autumn-Winter 2018 line include:
The Manitou Parka ($898) – a coat built to withstand winter’s worst while looking your best. The 800-fill down coupled with 20k/20k fabric exceeds industry standards for warmth and waterproofness. Clean lines, horn buttons and removable faux fur trim on the hood make this a bold fashion statement against the elements.
The Palmer Cardigan Sweater ($378) is a heritage piece that brings a touch of class to a countryside adventure or timeless style to urban outings. Made with a cozy blend of merino wool (70%) and cashmere (30%), the Palmer looks good in jeans or over a dress shirt. Over-sized horn buttons and a ribbed collar compliment the modern fit.
The Passage Vest ($278) is a simple yet stylish mid-layer ideal for an uptown sojourn or a few casts downstream. An understated matte finish on 20k/20k waterproof Japanese nylon hides Downtek® 750-fill power insulation for both superior warmth and comfortable breathability. The adjustable waist holds back unwanted breezes and two interior storage pockets keeps everything together.
Demonstrating Fisher + Baker’s commitment to quality and sustainable practices, its entire line comes with a lifetime warranty.
“As a young brand, we’re most proud of the fact the we’ve been able to build trust with top-end retailers in a relatively short time,” said Arbeiter. “Our product is dialed, but the business is growing because the product moves and retailers recognize this isn’t our first rodeo. Timeless, purposeful and functional is more than a company catchphrase – it’s integral to our everyday operations.”
About Fisher + Baker
Based in Minneapolis, Minnesota, Fisher + Baker crafts menswear to outfit the everyday. Combining the most technically advanced outdoor fabrics with a nuanced appreciation for timeless style, Fisher + Baker makes clothes that speak to the multidimensional man – someone who demands fit and function regardless of the adventure, whether downtown or up in the country. Available at select better menswear and outdoor retailers across the US and select locations in Japan. Visit their website for more information: fisherandbaker.com.