Hi-Tec Promotes Peter Shean to VP of Sales

February 17, 2016

Now Directing Sales for Hi-Tec, Magnum, and Private Label

Portland, OR – Hi-Tec Sports is pleased to announce the promotion of Peter Shean from VP of Sales for Hi-Tec to VP of Sales across all Hi-Tec brands, including Magnum and Private Label.

Expanding his already integral role in sales, Peter is responsible for leading the companies’ US sales effort from multi-brand perspective. Peter will be working to develop and execute a holistic and wide reaching sales strategy as well as inspiring the independent sales agencies to achieve their fullest potential. In addition, Peter will continue to expand sales distribution through a diverse product mix with a detailed and compelling product segmentation strategy.

Shean comes into the role with vast sales experience in the outdoor footwear industry. As the National Sales manager for Implus, Peter implemented nationwide sales strategies and achieved numerous corporate sales objectives. As a Sales Executive for Kittredge & Associates, an agency that still represents Hi-Tec, Peter managed and successfully sold brand in the New England area.

“I am excited and proud to be expanding my current responsibilities to incorporate sales management of the Magnum brand, as well as private label business for the USA,” says Shean. “Both the Hi-Tec and Magnum brands have a robust platform which are positioned well for growth.  There is a sense of energy and excitement within the company; as our team’s efforts have had quite a positive result for our retail partners business in 2015.  I look forward to building on that momentum in my new role throughout 2016.”

“We’re really excited for Peter’s role to evolve within the Hi-Tec family,” said Simon Bonham, President at Hi-Tec USA. “Peter has exhibited leadership qualities from the time he was a rep with Kitteredge & Associates. Combined with his proven track record, his ability to work productively and positively with reps and agencies, as well as his deep understanding of the challenges that both reps and our brands face in reaching the target consumer makes him the ideal candidate to lead the sales teams for all our brands.”


Hi-Tec website: http://us.hi-tec.com/

Facebook: https://www.facebook.com/HiTecUSA

Twitter: https://twitter.com/HiTecUSA

About Hi-Tec:

Founded in 1974 by company Chairman Frank van Wezel, and with annual sales exceeding $250 million, Hi-Tec created the lightweight-hiking category with the introduction of the Sierra Sneaker and Sierra Lite hiking boot. Today, Hi-Tec is committed to making rugged, durable products for work, trails and life, authentically inspired by the real outdoor experience. Hi-Tec Sports USA is a subsidiary of Hi-Tec Sports BV, Amsterdam. For more information, visit www.hi-tec.com/us and follow us on facebook.com/hitecusa and twitter/hitecusa.