Honey Stinger Announces Partnership with Professional Basketball Player James Wiseman

March 10, 2021

Rising star chooses natural sports nutrition to fuel his development and a company that values community growth and support

STEAMBOAT SPRINGS, Colo. (March 10, 2021)— Honey Stinger, the honey-powered sports nutrition brand, announces their partnership with professional basketball player, James Wiseman.

Selected as the second overall pick in the 2020 NBA Draft, James Wiseman is already showcasing his innate talent and charming character both on and off the court.

Wiseman and Honey Stinger value access to natural and healthy foods, so to kick off the partnership, Wiseman and Honey Stinger will donate a variety of Honey Stinger products to more than 450 kids involved in two local San Francisco Bay Area youth organizations—Student Program for Athletic & Academic Transitioning (SPAAT) and the Urban Student Athlete Development Academy (USADA).

SPAAT provides customized support services that prepare student athletes for success in college, careers, and life beyond sports. USADA helps empower socially and economically disadvantaged youth by providing access to academic, athletic, and community support services.

Wiseman and Honey Stinger will continue to work together on future initiatives that positively impact those that are underserved. Honey Stinger’s line offers safe, high-quality nutrition for athletes of all ages and abilities.

“We are inspired by James as an athlete and a person and are humbled to have him join our athlete community,” said Mike Keown, CEO of Honey Stinger. “We’re beyond excited to grow alongside James and help him achieve his goals.  His passion and drive to improve is inspiring and is a common thread throughout our diverse performance community we call The Hive.”

With Honey Stinger as his official sports nutrition partner through 2022, Wiseman will look to optimize his performance with full access to Honey Stinger energy chews, waffles, bars, and gels to help prepare, perform, and recover.

To learn more about Wiseman and for a complete list of Honey Stinger’s sponsored athletes and teams, visit www.honeystinger.com/athletes.


About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more—providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at  www.honeystinger.com.