Honey Stinger Announces Partnership with RAGBRAI
June 17, 2019
STEAMBOAT SPRINGS, Colo. (June 17, 2019) —Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its sponsorship of the 2019 RAGBRAI – The Register’s Annual Great Bicycle Ride Across Iowa.
RAGBRAI is the world’s oldest, longest and largest week-long bicycle touring event, hosting approximately 20,000 riders each year. The 2019 edition will take place July 21 – 27, and will be the 47th annual running of the event. The RAGBRAI route differs slightly each year as it takes riders roughly 470 miles across the state of Iowa, beginning along the western border on the Missouri River and culminating along the eastern border on the Mississippi River. The event is planned and coordinated by The Des Moines Register, as it has been since inception.
As a “Friend of RAGBRAI,” Honey Stinger will be the official nutrition supplier for the event, providing product to riders throughout the week, including Organic Waffles, Organic Energy Chews, Energy Gels and more. Honey Stinger will be present at the event’s opening expo, at each meeting town along the route, and at each of the eight overnight host communities.
“We are thrilled to welcome Honey Stinger as the official nutrition sponsor of RAGBRAI,” said RAGBRAI Director T.J. Juskiewicz. “Honey Stinger’s specially formulated organic nutrition products will provide the sustained energy needed to help our riders stay strong throughout the week.”
“As we continue to expand our event partnerships for 2019 and beyond to support more athletes in the pursuit of their goals, we are very excited to add RAGBRAI to the lineup,” said Bill Gamber, founder and co-owner of Honey Stinger. “This is a fantastic event with a rich history, authentic roots and a unique format that encourages cyclists to challenge themselves over a tough multi-day route, while still maintaining a fun, low-key atmosphere and sense of camaraderie. We look forward to sharing Honey Stinger with the participants to help keep them optimally fueled from beginning to end, to truly maximize their RAGBRAI experience.”
For more details about RAGBRAI and to view the full 2019 route, visit www.ragbrai.com.
About Honey Stinger
Founded in 2001 in Steamboat Springs, Colo. and still proudly based in the same location, Honey Stinger makes great tasting, convenient nutrition products featuring honey and using real, responsibly sourced ingredients. Fueling top elites and everyday enthusiasts alike, Honey Stinger is designed to elevate performance. The company’s diverse product offering includes waffles, gels, chews, energy and cracker bars, protein bars and more, providing natural, sustained energy for every endeavor. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.
What started in 1973 as an excuse for a Des Moines Register copy editor and columnist to get out of work to go cycling has become the world’s oldest, longest and largest week-long bicycle touring event. Despite being 47 years young, RAGBRAI (the Register’s Annual Great Bicycle Ride Across Iowa) remains true to its roots, offering a slice of Iowa hospitality you can’t get anywhere else. Even if you arrive at the Missouri River alone, you’ll end up on the Mississippi with 10,000 of your new best friends. Stop by and see us on the ride or visit www.RAGBRAI.com.