Honey Stinger Partners with Ultimate Sports Association

November 24, 2020

STEAMBOAT SPRINGS, Colo. (Nov. 24, 2020) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a state-of-the-art youth sports hub in Walnut Creek, California.

Completed in December of 2015, the Ultimate Fieldhouse is a 40,000-square-foot youth sports facility that sees nearly 300,000 visitors per year, including over 1,000 youth basketball teams. The partnership establishes Honey Stinger as an official court sponsor of the Fieldhouse through September of 2023. In that capacity, Honey Stinger will be represented on a fully branded court within the facility, and will also have the opportunity to promote product samples to a broad range of facility users, as well as youth camp and clinic participants.

The Fieldhouse is part of the Jr. NBA Flagship Network, which recognizes the facility and its programming as among the seven best-in-class youth basketball organizations in the world. Ultimate is also a USA Basketball certified organization and is home to Steph Curry’s Under Armour SC30 Select Camp. The Ultimate Fieldhouse also became the training home for the NBA Pro Pathway Program’s team Ignite earlier this year.

“Our partnership with Ultimate Fieldhouse is a terrific opportunity for us to support youth sports and some of the country’s most prestigious development programs,” said Mike Keown, CEO of Honey Stinger. “The court branding also offers a tremendous stage for Honey Stinger to increase our involvement within the sport of basketball – a key focus for the brand in 2021 and beyond.”


About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.

 About Ultimate Sports Association

The Ultimate Sports Association (USA) is a non-profit 501C3 dedicated to youth development, healthy living and social responsibility. It is our mission to provide our community with programming that allows us to develop our youth to their full potential, socially, physically and mentally in a safe and secure environment. USA owns and operates the John Muir Health Ultimate Fieldhouse, a state-of-the-art 40,000 square foot youth basketball facility located in Walnut Creek, California. For more information, visit ultimatefieldhouse.com.