inov-8 Named Official Footwear of Obstacle Course Racing World Championships
February 13, 2019
inov-8 will once again be the official footwear of the Obstacle Course Racing World Championships! The 2019 event will once again be held just outside London from 10-13 of October, where more than 5,000 of the best obstacle course racers in the world will battle it out over wet and muddy terrain and the sport’s best obstacles.
“We are proud to once again be the official footwear brand of the OCR World Championships here on home soil in the UK. 2018 was a fantastic experience for us, and we can’t wait to return this year,” said Michael Price, inov-8 Product and Marketing Director. “Obstacle Course Racing is a sport on the up and attracts racers of all abilities. The world championships are, of course, the pinnacle of the sport, where the toughest come to compete. This year, like in 2018, when eight of the top 10 male athletes at the championships wore inov-8 shoes, we will bring the world’s stickiest grip to the party.”
Sandra Sawyer, Adventurey Partnerships Director, added: “Conquering the technical obstacles at the OCRWC takes more than mental and physical strength. It also requires multifunctional footwear that can easily grip and glide over wet, muddy and slippery surfaces while keeping feet protected and secure. It’s a true testament to inov-8’s revolutionary and superior lightweight, breathable and gripping footwear that we are teaming up with this industry icon again for the 2019 championships. Our athletes deserve the best so that they can conquer the course and compete at a global level!”
Founded in 2003, inov-8 has been delivering the best grip in extreme sporting conditions for over 15 years, working closely with athletes who push their limits in running, CrossFit and obstacle course racing. inov-8’s footwear, which as won multiple awards from the obstacle course racing community, gives racers the world’s stickiest grip and their brand has been synonymous with the sport for more than a decade.
In 2018, the brand became the first in the world to use graphene — the planet’s strongest material — in sports footwear, making their rubber outsoles 50% harder wearing, 50% more elastic and 50% stronger.
As part of the partnership, all athletes are eligible for 10% off all inov-8 footwear by using code 9OCR10 on www.inov-8.com
About the Obstacle Course Racing World Championships:
Since it’s inception in 2014, the OCR World Championships has served as the premier independent global championships for the sport of obstacle course racing. The 2018 event drew athletes from more than 65 nations and was widely regarded as the most diverse and expansive race in OCR history. Created by Adventurey, the event requires athletes to earn a limited number of spots through a network of qualifying events.
Founded in Northern England in 2003, inov-8 is one of the world’s leading footwear, apparel and equipment brands in the off-road running and fitness sectors. Now operating in over 60 countries, inov-8 prides itself on designing high-quality, innovative products that deliver the best grip for unrivaled performance. www.inov-8.com