JAM Collective to Host a JAM Sessions Discussion on Enhancing the Modern Day Road Trip with Bill Werlin of HearHere

August 24, 2020

San Francisco, Calif. – August 24, 2020JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Listen to the Landscape: Enhancing the Modern Day Road Trip with HearHere, a conversation with Bill Werlin, co-founder of HearHere and former President of The North Face, and Gregory Harrison, actor of Trapper John M.D. fame and HearHere storyteller.

Listen to the Landscape: Enhancing the Modern Day Road Trip with HearHere

HearHere co-founder, Bill Werlin, joins
host and storyteller, Gregory Harrison to discuss the best new
accessory for your road trip and the magic of travel.

Thursday, August 27th @ 12pm PT
@jamcollective Instagram Live

JAM Sessions is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying the voices and stories of nonprofits, BIPOC, and underrepresented communities, as a part of JAM Sessions.

HearHere is a new audio entertainment app designed to enable the curious road-tripper to discover the people, places and histories of the land they are traveling through. The app launched in early August 2020 with over 1500 stories covering the West coast (WA, OR, CA) and will soon feature stories spanning the United States.

“The idea of hearing about the land you’re traveling through originated when I was a traveling sales rep in the early 70s,” said Bill Werlin, co-founder of HearHere. “I had eight western states as my territory which equated to hours and hours behind the wheel. The scenery was spectacular, but I was always curious as to the backstories of what I was seeing. A chance encounter with Woody Sears and then Kevin Costner opened the door to creating HearHere. Notwithstanding a long and enjoyable relationship with JAM’s founder, there is no better voice to the Outdoor Industry and related markets. For all my attachments to the Outdoor Industry, both personal and professional, JAM was the definitive choice to speak about HearHere.”

HearHere features brief stories based on the listener’s geographical location narrated by various hosts, including Kevin Costner, Phil Jackson, and Gregory Harrison. The app is the creation of audio storytelling entrepreneur and technologist, Woody Sears, and Bill Werlin, former President of The North Face. In addition to serving as a writer, editor and narrator on HearHere, Costner is also a Co-Founder of the company.

Tune in to the JAM Collective Instagram Live discussion on Thursday August 20th, at 12 pm PST.


About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net

About HearHere

HearHere is an audio entertainment app for the curious road-tripper that shares the stories and history of the places they are traveling through and to – helping preserve the tradition of oral storytelling. Launched in August 2020 with more than 1500 stories for road trips on the West Coast (California, Oregon and Washington), HearHere will publish more than 10,000 audio stories across the United States by summer 2021 with themes including Colorful Characters, Culture, History, Local Insights, Music, Natural Wonders, Special Places of Interest and Sports. For a free trial of HearHere, download HearHere on the App Store for iPhone or visit www.hearhere.com for more information.

App Store and iPhone are registered trademarks of Apple Inc.