KEEN Inc. Names rygr PR Agency of Record

January 6, 2017

PORTLAND, Ore. (Jan. 6, 2017) — KEEN Inc., a values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, has named rygr, an integrated marketing agency as its agency of record. rygr will work on public relations and brand communications for KEEN.

“We believe rygr will help amplify our goal of reaching more fans through our values and products” says Casey Sheahan, KEEN President. “They are a perfect cultural fit for KEEN and their vast communications expertise aligns well with our strategic goals.”

Founded in 2003 and rooted in a love for the outdoors, KEEN carved out a devout following within the active outdoor world for designing and manufacturing fresh, functional and innovative products, including footwear, clothing, and accessories. KEEN’s dedication to creating world-class products that augment adventure and support an active lifestyle is mirrored in its unwavering commitment to environmental activism and community enrichment. The Portland, Oregon-based company has provided more than $15 million in grants and product donations to causes around the world since 2003. Most recently, KEEN has worked to educate communities about the importance of preserving the places where we work and play via its Live Monumental campaign.

“We are excited about our new strategic partnership with rygr” says Tyler LaMotte, KEEN’s VP of Global Brand Marketing. “With rygr, we are well poised to amplify the brand and reach more fans across all new media channels.”

rygr is an integrated marketing agency for passion brands. Founded by Brian Holcombe, rygr partners with leading active lifestyle brands to orchestrate omni-channel product and brand campaigns.

“With a diverse, trend-forward footwear collection and its deep dedication to innovation, activism, and sustainability, KEEN presents a unique opportunity to broadcast a largely untold brand story,” says Holcombe. “At KEEN, Casey has built a team that passionately endeavors to live fulfilling lives, do good, give back, and inspire adventure—values that mirror our own.”

Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at greg.fitzsimmons@rygr.us.

About KEEN: KEEN Inc. is a values led, independently owned outdoor footwear brand from Portland, Oregon with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN passionately endeavors to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at http://www.keenfootwear.com

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omni channel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr is a Backbone Group company. www.rygr.us 

Greg Fitzsimmons