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Kelty Announces Senior Management Promotions for Continued Growth

February 12, 2019

Russ Rowell named senior vice president and general manager; Vincent Mares appointed senior creative director

BOULDER (February 12, 2019) – Kelty, a leader in innovative adventure gear and everyday outdoor products Built for Play, today announced two senior management changes reflecting strong momentum. Specifically, Kelty named Russ Rowell senior vice president and general manager and Vincent Mares senior creative director, overseeing Kelty product design and visual direction.

“Kelty is positioned especially well in light of the evolving definition of the outdoor experience and our products are resonating with today’s consumers,” said Rowell. “It has been a privilege to be part of Kelty for so many years. We look forward to this next adventure, to increasing engagement with our loyal brand fans and to welcoming new customers to the Kelty family.”

Rowell brings 30 years of outdoor industry experience managing two northern California climbing and backcountry ski shops and directing brand and product development at Gregory Mountain Products. He joined American Rec Group (now Exxel Outdoors) 12 years ago as director of product development and managed all Exxel specialty brands during his tenure, culminating in his most recent leadership of Exxel’s mass division.

Mares, an Army combat veteran who served during the Gulf War, brings 20 years of outdoor industry experience specializing in technical soft-goods design for outdoor recreation, military and law enforcement. Mares spent the past 10 years designing award-winning products for Kelty, Sierra Designs, Slumberjack and Ultimate Direction.

About Kelty:

Welcome to KELTY. We are BUILT FOR PLAY. Kelty, the originator of the external frame backpack, has been the go-to outdoor equipment brand since its founding in 1952. Today, Kelty is devoted to connecting more people to the outdoors with quality products built to last that make it easy to break away from the common daily routine. Camping doesn’t just mean next to your car. It’s a festival, a spontaneous adventure, or multi-day hike, and Kelty’s durable and easy-to use camping, backpacking and everyday outdoor gear gets you to the fun faster. Need a nudge? Let’s play. To learn more, visit www.kelty.com, connect with Kelty on Facebook and follow @KeltyBuilt on Instagram and Twitter.

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