LifeStraw Names Four New Sales Rep Agencies to Drive Retail and Online Growth in the United States

January 6, 2017

LAUSANNE, Switzerland (Jan. 6, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, named four new sales rep agencies in the U.S. to enhance its sales in retail stores and online. Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been added to the LifeStraw sales roster. Combined, these groups have more than 60 years of experience serving leading brands in the outdoor, sporting goods and winter sports industries. The appointments are effective immediately.

“As consumer demand for water filtration and purification products grows, we must have the best teams in place raising our visibility with the retail community,” said Alison Hill, LifeStraw’s managing director. “We know these teams will continue to nurture existing relationships, and build new ones with outdoor specialty shops, running stores, big box retailers and hunting and fishing destinations. We welcome the agencies and its sales reps to the LifeStraw family.”

Decker & Associates will oversee the East South Central, South Atlantic and West South Central regions. Based in West Virginia, the agency has established relationships with key retailers through its work with adidas Outdoor, Helly Hansen, Never Summer and Nordica. Jeff2 Sales, located in Placentia, Calif., will focus on the Mountain and Pacific regions, including Arizona, California and Nevada, where they have more than 18 years of expertise representing major outdoor and winter sports brands including Chums, K2 and Under Armour.

M-5 Sales, located in Georgetown, Colo., will handle the Mountain region, which includes Colorado, New Mexico, Utah and Wyoming, and will utilize its partnerships with well-known retailers working with Nobis, Pau Hana Surf Supply and WI-ME Snowboards. Pursuit Sales, based in Newmarket, N.H. will be responsible for the Middle Atlantic, New England and South Atlantic regions. Pursuit Sales roster of clients include adidas Outdoor, SOLE and Wolverine.  

About LifeStraw: Lifestraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, a family owned global health company dedicated to improving the health and quality of life for people, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries, and the technology has been time-tested in some of the harshest environments and humanitarian emergencies since then. Today LifeStraw is used in 64 countries and includes filters and purifiers for households, clinics, schools, and for outdoor recreation, travel and everyday personal use.  LifeStraw is sold in North America through LifeStraw’s exclusive partner, EarthEasy, and can be purchased in retail stores or online at www.lifestraw.com.


Media Contact:
Jason Silva, CGPR
781-639-4924 Ext. 118