Merrell Names Adam Craig as Vice President Sales, U.S.

August 28, 2018

(ROCKFORD, Mich., Aug. 28, 2018) —  Merrell, the outdoor performance brand, today announced the appointment of Adam Craig to the position of Vice President of Sales, U.S. reporting directly to Merrell President, Sue Rechner. 

For the last 20 years, Craig has been with Columbia Sportswear in various sales roles. Since 2013, he served as the Director of U.S. Sales for Columbia Footwear. In 2016, Craig was recognized in SGB Media’s “40 Under 40” list, a distinguished honor as he was nominated by his peers and customers.  A dedicated outdoor advocate, Adam is passionate about increasing participation among youth and sits on the board of Big City Mountaineers, a non-profit that transforms the lives of under-served youth through wilderness mentoring expeditions that instill critical life skills.

“After a very exhaustive search process, we are thrilled to have Adam join our team,” said Rechner. “His extensive background in footwear, proven track record in driving business growth, understanding of the U.S. marketplace and the various channels of distribution that connect Merrell with their target consumer will be essential to further fuel Merrell’s growth agenda.” 

Lauren King / lauren.king@wwwinc.com

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel.  The Company’s portfolio of highly recognized brands includes: Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, HYTEST®, and Soft Style®.  The Company also is the global footwear licensee of the popular brands Cat® and Harley-Davidson®.  The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories.  For additional information, please visit our website, 


Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside.