Midland Radio Partners with Backbone Media as Public Relations Agency

September 8, 2016

KANSAS CITY, Mo. (Sept. 8, 2016) – Leading two-way communications and weather radio manufacturer, Midland Radio Corporation, has selected Backbone Media to drive public relations efforts across North America.

Midland Radio chose Backbone Media to help build awareness and exposure throughout the active lifestyle and outdoors markets through the agency’s relationships with influential media titles and brands.

“The experience Backbone Media has in the outdoor space put them ahead of the competition. Their approach is authentic, they have a true passion for outdoors and the brands that they represent,” commented Matt Latendresse, Midland Radio Director of Marketing.

Midland Radio has been a leading innovator in the communication space for more than 50 years and continues to drive innovation in its category by constantly improving the X-Talker®, LXT and GXT lines of handheld two-way radios, and by introducing completely new, category-defining products, such as the ultra-powerful MicroMobile® Two-Way Radio to the market. The company also continues to bring potentially life-saving NOAA (National Oceanic and Atmospheric Administration) weather alert technology to households, backpacks and emergency preparedness kits around the world through a complete range of E-Ready™ Emergency Radios and Weather Radios, along with a focused community outreach program.

“The Midland Radio team is focused on providing reliable, durable communication solutions and emergency weather information for consumers on any type of adventure,” said Ian Anderson, Backbone Media partner and public relations director. “At Backbone, we’re eager to help tell that story in the outdoor and active lifestyle spaces.”


Bryson Ross, Backbone Media
970-963-4873, ext. 160

About Midland Radio

For over 50 years Midland has taken a pioneering role in two-way radio technology, introducing CB radio and 14-channel FRS radio technology to the market. Today, Midland is the leading supplier of two-way radios, weather alert radios and an innovator in emergency radio technology. Headquartered in Kansas City, the heart of the country, the Midland brand represents quality, value and reliability. With products sold in leading consumer electronics, sporting goods, specialty outdoor and many other retailers nationwide, Midland Radio Corporation is the U.S. affiliate of an international group of companies spanning North America, Europe and Asia. For more information, visit midlandusa.com.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.