Mountain Khakis Sees Strong Momentum Heading into Q4 with SELF Magazine Healthy Living Award

October 17, 2017

Wraps Up Hell Yeah! Tour Visiting 150 Outdoor Retailers, Featured in November Issue of O, The Oprah Magazine

JACKSON HOLE – (October 17, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, is seeing strong momentum heading into the fourth quarter winning the 2017 SELF Healthy Living Awards for the Round Towner Beanie, wrapping up its Hell Yeah! Tour and being featured in the November issue of O, The Oprah Magazine with its Shady Lady Shirt Jac for women.

“It has been a strong year for Mountain Khakis,” said Ross Saldarini, president of Mountain Khakis. “Consumers and retailers are resonating with our brand’s mountain vibe messaging and sustainability, and appreciate the timeless, rugged-yet-refined characteristics of our product line. We are honored to receive the SELF Healthy Living Award that recognizes quality, comfortable apparel and accessories for those who enjoy the outdoors. Consumers are looking for practical apparel that not only aligns with their values, but also, transitions from city life to the trail. Our Hell Yeah! Tour galvanized existing and new customers around the U.S., visiting over 150 retailers. Lastly, having our Shady Lady Shirt Jac featured in O, The Oprah Magazine says our brand is engaging new consumers.”

The 2017 SELF Healthy Living Awards were judged by a team of fitness enthusiasts, athletes, trainers and gear pros that tested over 450 products to find the best gear in each category, focusing on quality, comfort and style. Mountain Khakis’ Round Towner Beanie ($29.95) is available for purchase online and at specialty retailers and comes in three colors including cream, wintergreen and charcoal.

This award comes on the heels of the Hell Yeah! Tour. Stopping at outdoor retailers, craft tap houses and outdoor lifestyle festivals, the national tour celebrated the intersection of craft beer and the outdoor lifestyle, while encouraging community advocacy. 

Mountain Khakis’ fall 2017 product line features the wool-blend Shady Lady Shirt Jac ($199.95) for women, highlighted in the November issue of O, The Oprah Magazine. The Shady Lady Shirt Jac is named in homage to the Shady Lady Saloon in Jackson Hole, where the brand was conceptualized in 2001, and is available for purchase online and at specialty retailers. The fall 2017 collection offers thoughtfully designed modern looks that convey the mountain lifestyle, while focusing on sustainability and performance.

In addition, the brand’s newly opened flagship store in Denver’s Larimer Square is seeing higher than expected sales and traffic. The store will host special events during the upcoming Outdoor Retailer + Snow Show coming to Denver in January.

About Mountain Khakis®

Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, Wyoming has become a top-performing mountain inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life. Join the conversation @MountainKhakis and MountainKhakis.com.