Mt. Bachelor Partners with Backbone Media to Drive Winter Stoke
November 3, 2016
Mt. Bachelor, Ore. (Nov. 3, 2016) – Mt. Bachelor announced today that it has partnered with leading active-lifestyle agency Backbone Media for public relations support.
“We’ve worked with Backbone Media for several years for our media planning and buying, and we’re pleased to be growing our relationship to include their PR services,” said John McLeod, president and general manager of Mt. Bachelor. “We are confident that Backbone’s experience in the active lifestyle and outdoor travel spaces will help us reach the right audience.”
Mt. Bachelor, which is situated about 20 miles southwest of beautiful Bend, Oregon, is slated to open for skiing and snowboarding on Nov. 25, 2016. With nearly 500 inches of annual snowfall, the mountain truly is one-of-a-kind, with terrain suitable for all levels of skiers and snowboarders.
New for the 2016-2017 season, Mt. Bachelor will unveil a new chairlift, Cloudchaser, on the east side of the mountain. The high-speed detachable quad chairlift will provide access to 635 acres of previously unserved terrain, making Mt. Bachelor the fifth largest ski area in the U.S., with 96 trails and 4,318 total skiable acres.
“Mt. Bachelor has been working hard to improve an already amazing experience for every guest who visits the destination, and the new Cloudchaser lift will be a great addition,” said Ian Anderson, partner and PR director for Backbone Media. “We are excited to be working with the resort in an increased capacity and can’t wait to share the amazing experiences available there with our friends in the media.”
About Mt. Bachelor:
Mt. Bachelor is the largest ski resort in the Cascade Range, offering over 4,300 acres of lift-accessible terrain. The mountain features 11 lifts, eight of which are Express Quads, plus two tubing lifts and two beginner carpets and an average annual snowfall of 462 inches. Mt. Bachelor also features five terrain parks, a superpipe, 56K of groomed and tracked cross-country trails, snowshoeing, tubing, sled dog rides and summer attractions including downhill mountain biking. For weather conditions, news, and events visit www.mtbachelor.com.
About Backbone Media:
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.