Native Eyewear Launches First Installment of 2019 Sunglass Collection

February 11, 2019

LONGMONT, Colo. – Native Eyewear announced today the official launch of three new styles from its 2019 sunglasses collection which are now available for purchase both in stores and online. Named by Native team members with inspiration from the outdoors, the Vigor Advanced Fit, Griz and Raghorn styles embrace Native’s “Roam Free” lifestyle while staying true to the Native philosophy that fuses function and performance with style. The 2019 collection targets the active sportsman who works hard and plays harder. High performance frames and lenses were designed to enhance all of life’s outdoor adventures.

“We are excited to roll out these three styles as the first part of our 2019 sunglass collection,” said John Sanchez, General Manager at Native Eyewear. “We turned to the great outdoors to bring this line to life, and we have gone the extra distance to produce sunglasses with the latest technology, performance and style that compliment an active lifestyle.”

New 2019 styles include:

Vigor Advanced Fit: When you lead with vigor, there’s always room to advance. Featuring side vents, cam-action hinges, adjustable nose pads and interchangeable lenses, Vigor is a performance piece made for the competitive outdoor athlete that goes the extra distance. A more custom and comfortable fit along with upgraded lens technology and temple boots bring this frame to the forefront of Native’s performance line. *Includes SPORTFLEX Lens Kit.

Fit: Medium/Large Price: $119-139.00 IMAGES HERE

Griz: The Grizzly is one of North America’s largest and most iconic species, which is why it serves as the inspiration behind Griz. This frame is the largest in the Native product line and the first active piece designed with side venting. Like its namesake, you might find this frame  trailblazing in the Beartooth Mountains or patiently  waiting along the river for its next lucky catch.

Fit: Large/ Extra-Large Price: $109-129.00 IMAGES HERE

Raghorn: Made for the sportsman who needs frames built tough like them. Lace up your  boots, meet up with the gang’  and  let  Raghorn™ tag along on your next adventure. This  active frame  embodies confidence and invites you to continually learn and explore. With maximum coverage, Raghorn has you covered during long days in the  woods or on the water. Featuring Cam-action hinges and side venting, Raghorn is great for fishing, hunting, camping and hiking.

Fit: Large Price: $109-129.00 IMAGES HERE

Native will announce two more sunglass styles in spring 2019 completing the 2019 sunglass collection.

Lenses to be Stoked About

Native  uses  the  world’s  best  impact-resistant,  premium polarized  lenses with 99.9% Polarization Efficiency. Native’s  lenses  reveal  details  that  hide beneath  the  surface,  and  create  a  color-rich  experience that  is  more  descriptive  than  the  naked  eye. The  sun’s  light  waves  are  reflected  off every  surface  creating  intense  glare. Native lenses are injected  (not bent!) with a durable polarization film that acts as a filter for your eyes. In addition, Native also uses a proprietary hard-coating for abrasion resistance, oleo- and hydro-phobic coatings, protect from blue light and have 100% UV protection.

Lightweight Earth-Friendly Frames That You Can Take from Trail to Street

Native’s advanced frame technology provides a lightweight, durable, and comfortable solution that can withstand harsh conditions, including high-impact collisions and temperature extremes. Native frames feature several dynamic frame constructions including multi injection Trilaminate, and Rynotough using a castor-based resin that makes them more earth-friendly and stronger than petroleum-based alternatives. Additionally, the patented grip Cushinol™ keeps sunglasses in place during athletic activity and allows you to have stylish sunglasses that are high performance.

Recycled Packaging

Native Eyewear believes that quality gear shouldn’t come at the cost of our outdoor playground. In addition to bio-based frame resin, Native’s packaging has been thoughtfully created. The packing materials are made from materials like recycled shopping bags, plastic bottles, soy-based inks, and recycled cardboard.

Premier Lifetime Warranty

Accidents are bound to happen, and that’s why Native Eyewear offers a premier lifetime warranty. Whatever the reason (excluding loss or theft), sunglasses replacements are guaranteed for a $30 processing fee.

About Native Eyewear

Native Eyewear is an all-season outdoor experience focused eyewear brand with effortless crossover into lifestyle. Native products feature premium polarization, light-filtering and eye-protecting vacuum deposited lens coatings on lightweight earth-conscious performance and lifestyle frames. Learn more about Native Eyewear at Follow Native Eyewear on Facebook, Twitter, and Instagram.

For images of new 2019 styles and colorways visit here.

Media Contacts:

Kate Lessman, Think Big Media PR, 303-325-3036

Alexandra Chiafery, Think Big Media PR,, 585.329.9670