New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years
September 29, 2021
The iconic outdoor brands come together again on biggest collab to date
ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is the third collaboration the brands have worked on together and the most extensive collection to date.
The collaboration features two limited-edition prints, Wild Mountain Taupe and Wild Ride Amber. Wild Mountain Taupe showcases a subtle mountain print in New Belgium’s classic logo colors, while Wild Ride Amber reflects a bold, striped pattern. These prints are available in both the Classic Z/1 sandal (MSRP: $105), and Chillos Slides (MSRP: $60), for men and women.
“We’re stoked to partner with our friends at Chaco on two limited-edition sandals that celebrate New Belgium’s 30th anniversary,” said Heather Johnston, Director of Retail and Operations at New Belgium Brewing. “It’s been an amazing wild ride, and we can’t think of a better way to honor our fans and pay tribute to three decades of brewing world-class beers than with these sandals designed for all of life’s human-powered adventures.”
The Chaco x New Belgium 30th Anniversary Collection takes inspiration from New Belgium’s limited-edition 30th celebration brews, Wild Ride Amber IPA and 30th Anniversary Wild Ale. Paired with Chaco’s iconic Z/sandals and best-selling Chillos Slide, this line celebrates two brands that embrace adventure with a purpose.
“New Belgium has been a great partner to work with the past couple of years, and we are honored to help them celebrate their 30th anniversary,” said Lyndi Bell, Brand Marketing Manager at Chaco. “We hope this collection inspires people to get outside, explore, and crack open a cold one.”
To help celebrate the collection’s launch, Chaco’s Fit for Adventure Tour Bus will be at New Belgium’s Asheville Liquid Center on October 7th, where customers will be able to purchase the collaboration pairs in person as well as have existing sandals repaired free of charge.
The Chaco x New Belgium 30th Anniversary Collection is now available online at Chacos.com/new-belgium-30.
Born on the river in 1989, Chaco, a division of Wolverine World Wide, Inc. (NYSE: WWW), builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chaco, Instagram: ChacoFootwear, Twitter: Chacousa
About New Belgium Brewing
New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016, Denver, Colorado in 2018, and San Francisco, California in 2021, and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated $30 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Dominga Mimosa Sour and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com.
Delaney Wood, Backbone Media
Megan Olson, New Belgium Brewing