Nite Ize Names Jay Getzel as Director of Outdoor Division
January 17, 2019
Former Mountainsmith Executive to Lead Channel Development for Boulder Manufacturer
BOULDER, Colo. (January 17, 2019) – Nite Ize®, a leading manufacturer of innovative solution-based products, named Jay Getzel as director of its Outdoor/Pet/Toy Division. Getzel, who brings more than 19 years of outdoor industry experience, will oversee current vertical retail channels and develop new relationships in support of Nite Ize’s expansion into the travel category. In addition, Getzel will be charged with extending the reach of Nite Ize products designed to enhance outdoor adventures and solve everyday challenges. Getzel’s appointment is effective immediately.
Getzel joins Nite Ize from Mountainsmith, where he served in the sales and marketing divisions prior to being named president in 2013. Prior to Mountainsmith, he worked at C.A.M.P USA, Eastern Mountain Sports, Kelty, Smartwool andTimberland.
“This year, we will celebrate our 30-year business milestone and move into the travel category,” said Rick Case, founder and CEO of Nite Ize. “Jay’s breadth of sales, marketing and leadership experience will support our strides forward.”
Founded by inventor and entrepreneur Rick Case in 1989, Nite Ize’s mission is to design and manufacture inventor-driven products that organize your life, protect your gear, light your way, and creatively solve your everyday problems. Nite Ize is celebrating their 30th Anniversary this year by introducing a new logo, focusing on consumer marketing that includes their new “Life’s Adventure Kit” campaign, and securing one of the last available 160,000-square-foot warehouses in Boulder County to serve as their new global distribution headquarters.
“Nite Ize’s energy is infectious and its product innovation is stellar,” said Getzel. “I’m incredibly fortunate to have this opportunity to combine my love of the outdoors and passion for great products alongside a known industry innovator. Look out for big things from Nite Ize in 2019. I am excited to dig in.”
Getzel lives in Erie, Colorado with his wife, Julie and two children. A devotee of the outdoors, Getzel is an avid mountain biker and loves hiking and fly fishing.
About Nite Ize:
Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Recognized as the creator of the first universal headband-mounted flashlight and the leading hands-free mobile mounting system (Steelie®), Nite Ize today catalogs more than 500 products across various channels including: Mobile, Hardware, LED Lights + Accessories, Bike, Fitness, Pet, Games + Fun and Travel. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment in which they live. In 2019, the company will celebrate its 30th anniversary. For more information, visit NiteIze.com.
Media Contact: Jason Silva, CGPR (for Nite Ize) / 781.639.4924 x112 / firstname.lastname@example.org