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Norrøna Unveils Sustainably Focused Hiking and Biking Collections for Spring 2020

June 18th, 2019

Norrøna Unveils Sustainably Focused Hiking and Biking Collections for Spring 2020

Norwegian technical apparel brand launches new and updated products at regional trade shows

BOULDER, Colo. (June 18, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, will exhibit its Spring 2020 line assortment at select regional shows across the country.

In an effort to create products that advance the boundaries of functional apparel and gear, while aligning with the brands sustainability and conservation ethics, the new collection features new and updated styles primarily made with sustainable and recycled fabrics. The falketind Collection introduces new versatile styles and updates to products built to support adventurers in a variety of weather conditions all year-round. The skibotn Collection, built for freeride-mountain bikers who thrive in steep and rugged terrain, blends highly functional designs with a contemporary aesthetic.

“Our Spring 2020 line is the most innovative and commercial spring offering the we’ve ever come to market with. Combining versatility, performance and deep integration of recycled ingredients with premium finishing, we hope our products inspire our outdoor community to get out more. We’ve also re-focused on providing great value at relevant price points.” says Adam Chamberlain, USA Sales Manager.

Norrøna’s U.S. sales team will be showing the new falketind and skibotn Collections, along with Norrøna’s complete Spring 2020 assortment, at the following regional tradeshows:

June 18–20, Eastern Outdoor Reps Association Tradeshow in Manchester, N.H.
June 18-20, Battery 621, Denver, C.O.
June 25–27, Western Winter Sports Representative Association Tradeshow in Denver
June 25–27, Western Winter Sports Representative Association in Tradeshow Portland, Ore.

Retailers can also preview the full Spring 2020 assortment by appointment at Norrøna’s Boulder, Colorado showroom. To book an appointment with Norrøna’s sales team, or for additional information on retail sales within the U.S., please reach out to Emma Getsinger at: emma.getsinger@norrona.no, or Adam Chamberlain at: adam.chamberlain@norrona.no.

falketind Collection

The beautiful peak of Falketind and its surroundings offer great nature experiences in every season for multiple activities and it is the versatility that describes our falketind products; flexible, technical and super light. Whether you prefer hiking, bouldering or challenging summit climbs, falketind products are made for all the challenges nature has to offer all year-round.

falketind thermo60 Hood($239): The falketind thermo60 Hood provides a great combination of light weight, packability, and insulation, and has a versatile design that works for all activities. The 100% recycled ripstop 20D nylon face fabric has PFC free DWR and ensures that light rain won’t be standing in between you and your adventures. The 3-layer construction of the recycled Pinecco insulation allows the jacket to be compressible and moisture wicking features that provides insulation even when wet. Other features include stretchy cuffs, mid-body external pockets, an inner pocket, articulated sleeves, adjustable hem and a warm hood with one hand adjustment.

falketind Octa Jacket($199): The soft falketind Octa Jacket is an all-year insulation piece offering low weight and great breathability. With its sleek and functional design, it can be worn alone or in combination with an outer layer during all seasons. The Octa is designed with recycled Pertex face fabric, for comfortable stretch, wind resistance and water repellency, and is fleece lined for added insulation. Other details include a warm and weather protective collar, mid-body external pockets, and elastic hem adjustment.

skibotn Collection

Surrounded by great mountains, the little village of Skibotn remains somewhat of a hidden gem for mountain bikers. This unrefined freeride paradise was our main inspiration when creating a whole new collection for freeride mountain biking designed for rugged and steep surroundings. The collection consists of durable and highly functional products made of find merino wool, recycled polyester, flexible flex1 and innovative denim.

skibotn Crew Neck($159): The skibotn Crew Neck is a quick drying and durable crew neck for enduro style mountain biking. It has the look and appearance of a classic crew sweater but offers functional features customized for biking. Designed with a blend of wool and recycled polyester, the Crew Neck provides great temperature regulation, quick drying properties and flexibility for optimal comfort. The design includes two zippered lower back pockets for storage and quick access. Other features include articulated elbows with reinforced patches for extra durability and stretchy cuffs with thumb holes.

skibotn wool 3/4-shirt($89): The skibotn wool 3/4-shirt, designed for enduro mountain biking, is made from a functional RWS merino wool / recycled polyester mix. This combines the thermal and odor regulating properties of wool with synthetics’ great moisture wicking technology and durability. Other features include a longer cut in the back, UV-protection, space for back protection, a zippered chest pocket and a wipe patch on the bottom hem for sunglasses.

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About Norrøna: Norrøna is a premium technical outerwear brand based in Oslo, Norway, that has been privately held and family operated since its inception in 1929. When outdoorsmen Jørgen Jørgensen founded the company, he made a commitment to designing the best outdoor gear and apparel for the wonderfully diverse geography and extreme weather conditions of Norway. True to his spirit of innovation and perseverance, his family has driven Norrøna to redefine the promise of fit, function and finish in the outdoor industry for 90 years. Today, Norrøna continues to strive towards the definition of excellence, while also becoming a leading advocate for sustainable business practices, including environmentally- and socially-responsible sourcing and manufacturing. For more information visit www.norrona.com.

Norrøna

Norrøna Unveils Sustainably Focused Hiking and Biking Collections for Spring 2020

Contact Info

Madeline Fones
970-924-0704 ext. 111
madeline.fones@rygr.us
www.norrona.com

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