OROS Apparel Launches Streetwise, Adventure-ready Veer and Voya Pant
October 4, 2022
The Veer and Voya are designed to perform on the trail—and in the office.
Portland, OR /OUTDOOR SPORTSWIRE/ — OROS, the innovator of next-generation thermal apparel, has announced the launch of its SOLARCORE-equipped Men’s Veer Pant & Women’s Voya Pant. Integrating a softshell synthetic design with the zero-bulk insulative qualities of OROS’ SOLARCORE technology, the Veer and Voya aim to provide total versatility that can go from the trail to the office without sacrificing urban-first styling.
Stretch-woven material and an articulated shape work in tandem to enable active, dynamic movement for all-day adventure or cozy loungabilty at home or office. A PFC-free DWR coating shrugs off light precipitation on the coast, in the city, or on the mountain without the high environmental impacts of traditional water resistant coatings. Plus, snaps at the cuffs (Veer) and tall waistband (Voya) offer superb comfort and on-point aesthetics in any environment while tapping OROS’ foundational technology, SOLARCORE, for unprecedented warmth and heat-retention.
OROS’ patented SOLARCORE insulation technology is made from Aerogel, a material created by NASA to insulate craft in space. In partnership with the agency, OROS has devised a novel way to incorporate Aerogel into pliable SOLARCORE foam that can be set into clothing to provide heat with significantly less layering and bulk. Using anatomy-driven body mapping, the Veer and Voya incorporate SOLARCORE panels that provide warmth where it’s needed while encouraging free, unencumbered movement.
OROS co-founder and CEO, Michael Markesbery drew inspiration for the Veer and Voya Pants from his own need for versatile, go-anywhere apparel. As an avid adventurer and busy entrepreneur, Markesbery understands the value of apparel that can perform in outdoor environments while presenting a sophisticated aesthetic in professional settings. ”Now more than ever, people want to straddle the line between work and play,” Markesbery explains. “In the apparel context, that means building functional, reliable, fashion-forward gear that supports our customers’ passion for the outdoors while offering enough style to present a smart, sophisticated look. That’s the Veer and Voya.”
Both the Veer and Voya Pant are scheduled to launch on September 24, 2022 with an MSRP of $180.00. For more information on OROS Apparel, please visit: http://www.orosapparel.com
OROS is a team of experimenters, visionaries, and craftspeople united by a shared vision of a future forged from relentless curiosity and innovation. The OROS founders bring a unique scientific perspective to the outerwear industry. As comfortable in a research lab as they are on the side of a mountain, they leverage emerging NASA technology to develop advanced thermal materials and high performance, low impact apparel that equips humans to experience our world unencumbered. For more information, visit www.orosapparel.com.