Otter Products to Open Retail Store
August 3, 2017
New retail location showcases ever-broadening line of products and gives insights into the culture and passion behind the brand
FORT COLLINS, Colo. – OtterBox is more than just a phone case. The brand is about a feeling of confidence, connection and community. To that end, Otter Products, the company behind OtterBox, will soon open Otter Shop, a retail experience in its hometown of Fort Collins, Colo.
The first OtterBox was created in a Fort Collins garage in the mid-1990’s. Since then, OtterBox has grown to be the No. 1 most-trusted brand in smartphone protection by listening to its customers and supporting its community, largely through the OtterCares Foundation. This first and only standalone retail location allows the company to showcase its ever-broadening line of products, beyond the iconic phone cases, as well as give insights to the culture and passion behind the brand.
“Otter Shop is more than a store – it’s a retail experience that lets visitors connect with our brands, learn about our company culture and see exclusive products not available in any other store,” said Otter Products CEO Jim Parke. “We hope it will be a destination for locals and visitors alike.”
In addition to OtterBox cases, mobile accessories, coolers and tumblers, the store will feature products from sister brand LifeProof, including the recently released AQUAPHONICS line of ruggedized Bluetooth speakers. A section of Otter Shop will be dedicated to highlighting the work of the OtterCares Foundation, a private foundation that encourages kids to be entrepreneurial and philanthropic.
Otter Shop will be home to several exclusive product lines, including branded cases with local icons such as Odell Brewing Co. and Colorado State University. Visitors will also be able to print custom cases with their own images or select from dozens of unique patterns. In addition to the robust product line up, Otter Shop will feature a 1947 Jeep Willys set in a seasonally updated backdrop for the perfect Fort Collins photo opp. The space will play host to a variety of community events. To stay up to date on events and promotions, follow Otter Shop on Facebook.
Otter Shop will open Friday, Aug. 11, at 151 W. Mountain Ave. in downtown Fort Collins. The grand opening celebration will last through the weekend with music and giveaways, including a custom Otter cruiser bike. Store hours will be 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday.
About Otter Products:
Otter Products LLC provides premium accessories for mobile technology and outdoor adventures through its OtterBox and LifeProof brands. OtterBox is the No. 1-selling smartphone case in the U.S. offering a wide variety of protective options for devices as well as outdoor products. LifeProof is the No. 1-selling waterproof case in the U.S. with protection from the elements on any adventure.*
At Otter Products, “We Grow to Give.” The company’s success is measured by this mission and brought to life through the OtterCares Foundation. Founded in 2010, OtterCares is focused on inspiring kids to change the world by championing innovative education that encourages students to become entrepreneurs and philanthropists.
For more information, visit www.otterproducts.com.
*Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 2012 – 2015
©2017 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.