OtterBox Expands Venture Cooler Modularity at Outdoor Retailer
July 26, 2017
OtterBox introduces All-Terrain Wheels that take Venture Coolers just about Anywhere
FORT COLLINS, Colo. – The outdoors are for everyone and are everywhere. OtterBox is here to enable everyone to get outside and do what they do best with as little fuss as possible. At ORSM 2017, OtterBox introduces the new All-Terrain Wheels that take Venture Coolers just about anywhere.
Tough and durable, just like Venture, the All-Terrain Wheels take a fully loaded cooler plus additional gear through rocks, sand, mud, dirt, gravel or grass. Constructed with ultra-durable materials and a solid steel axle, the versatile chassis adjusts to fit both the Venture 45 and Venture 65. A large wheel base ensures easy navigation across every type of terrain.
All-Terrain Wheels are the latest addition to the modular ecosystem for Venture Coolers. The coolers are outfitted with accessory mounting rails to quickly and easily provide additional functionality. The All-Terrain Wheels clip securely into the lower mounting rails, leaving the upper rails available for bottle openers, cup holders, etc. Plus, it stores away with ease with a handle that nests into the chassis and removable wheels.
“Venture Coolers are designed to enhance your outdoor experience, and the All-Terrain Wheels make it even easier to haul your food, beverage and gear,” OtterBox CEO Jim Parke said. “Whether you are taking a trip down the coastline or up a rocky mountain trail, Venture is an even more convenient companion.”
OtterBox is showcasing a full array of outdoor products at Outdoor Retailer:
- Venture Coolers: True to size in 25-, 45- and 65-qt. options, Venture Coolers are designed with superior cooling technology, are certified bear-resistant, torture-tested for durability and feature a modular mounting system to allow for full customization with accessories like a double cup holder, bottle opener, side tray, tie-down kit and more.
- Elevation Tumblers: Available in 10, 20 and 64 oz., Elevation Tumblers are constructed with durable stainless steel with a copper lining for superior temperature retention and feature a sweat-resistant design. The Elevation 20 takes hydration to the next level with optional accessories including sleeves, a cocktail shaker lid, a French press lid and a thermal lid.
- 3250 Series Drybox: These waterproof boxes seal out water up to 90 feet for 30 minutes and features an interior foam layer for added defense of the valuables inside.
- Pursuit Series: Recently introducted, Pursuit is the thinnest, toughest OtterBox case. Pursuit Series outfits iPhone 7 and iPhone 7 Plus for protection in the outdoors by blocking out dust, dirt, drops and snow with a slim and sleek design. Pursuit Series is equipped with front-facing audio ports to amplify sound while a thin membrane keeps the case enclosed. The case includes an optional lanyard for secure carrying.1
All-Terrain Wheels, $199.99, are coming soon to otterbox.com and select retailers. OtterBox is exhibiting at Outdoor Retailer Summer Market July 26-29 in Salt Lake City at Booth 5037. For more information, visit otterbox.com.
OtterBox innovates bold products that deliver confidence and trust in any pursuit. From its humble beginnings with a drybox in a Fort Collins, Colo., garage, OtterBox has honed and leveraged its expertise in manufacturing and design to become the No. 1-selling smartphone case brand in the U.S. and a leader in rugged outdoor lifestyle products.2
At the center of every OtterBox innovation is a deeper goal to effect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback.
For more information, visit www.otterbox.com.
1 OtterBox Pursuit Series case is NOT protective against water. Will provide added protection against bumps, drops, shock, dust, dirt and snow.
2 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 1/2012 – 7/2016
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