OutsidePR Expands Strategic Affiliate Capabilities

May 11, 2026

Stanley 1913 Veteran Nick Joy Tapped as Affiliate Manager

Sausalito, CA (May 11, 2026) /OUTDOOR SPORTSWIRE/ — OutsidePR, a leading communications agency specializing in the active lifestyle, outdoor, travel, and purpose-driven sectors, today announced the expansion of its affiliate marketing capabilities with the addition of Nick Joy as Affiliate Manager.

Based in Seattle, WA, Joy joins OutsidePR following a decade at Stanley 1913, where he most recently served as Ecommerce Marketing Manager, overseeing affiliate strategy and performance. During his tenure, he played a key role in scaling the brand’s digital commerce presence and building a high-performing affiliate program.

In his new role, Joy will lead and grow OutsidePR’s affiliate offering alongside current partner Affiliate Director, Torie Fann. Together, they will focus on expanding the agency’s capabilities across affiliate strategy, publisher partnerships, and performance-driven campaigns—further integrating affiliate into OutsidePR’s broader earned media and brand marketing approach.

“Nick brings a rare combination of brand-side experience and deep affiliate expertise,” said Jess Fiaschetti, President at OutsidePR. “As the intersection of public relations and affiliate continues to play a larger role in how brands drive measurable impact, his leadership will be instrumental in building out this offering in a way that is both strategic and results-driven.”

Joy’s addition reflects OutsidePR’s continued investment in evolving its services to meet the needs of modern brands—particularly at the intersection of storytelling, commerce, and conversion.

“I’m excited to join OutsidePR at a time when affiliate is becoming an increasingly important part of the marketing mix,” said Joy. “There’s a strong opportunity to connect great storytelling with performance, and I’m looking forward to helping brands grow through thoughtful, integrated partnerships.”

OutsidePR’s expanded affiliate capabilities will support clients in driving both awareness and revenue, complementing the agency’s longstanding expertise in media relations, influencer engagement, and brand positioning.

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About OutsidePR
OutsidePR is a PR and communications agency founded in 1995 and headquartered in Sausalito, California, with team members across the United States. The agency specializes in the active lifestyle, outdoor, travel, and environmental sectors, representing leading brands including The North Face, Salomon, Teva, and Fjallraven. For more information, visit OutsidePR.com

Media Contact: Contact@OutsidePR.com