Peter Kennedy Joins Darn Tough Vermont Team as Senior Sales and Demand Analyst

July 10, 2017

Brand introduces new role to better support explosive growth

Northfield, VT. (July 10, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is happy welcome its newest team member, Peter Kennedy. Peter joins the company as Senior Sales and Demand Analyst. As the brand continues to experience vigorous growth, the creation of this new role will enable Darn Tough to build upon its best-in-class customer service by balancing both anticipated consumer demand with knitting production and manufacturing.

“The timing of Peter’s hire, along with the deep experience and knowledge he’s bringing to this newly created role, puts Darn Tough in a strong position to continue delivering as a reliable partner for our partner retailers and our consumers alike. His similar roles, while working with great brands like Ben & Jerry’s, Green Mountain Coffee Roasters and, most recently, Seventh Generation, make him ideally suited for this one as Darn Tough continues to spread our domestic and global footprint,” explains Mark Yardley, Vice President of Sales at Darn Tough.

With a diverse and comprehensive product offering and global distribution, Darn Tough continually evaluates the company’s ability to keep up with growing demand without a single sacrifice to the brand’s promise to produce industry leading, category specific performace socks. As Senior Sales and Demand Analyst, Kennedy will work closely with the internal team at Darn Tough, the brand’s outside sales agencies and its supply chain to support and strengthen the brand’s forecasting process and inform the supply chain to appropriately plan for demand. In addition, Kennedy will guide the Darn Tough team by continually refining the company’s systems and methods as it continues to grow.

About Darn Tough Vermont: 

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Kids’ styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®.  Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.

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