POWDR Names Vibram® Official 2018 Footwear Partner
January 25, 2018
CONCORD, Mass. (January 25, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces its three-year partnership with POWDR Adventure Lifestyle Co. (POWDR). Vibram will serve as POWDR’s official footwear partner at its nine North American resorts, including Killington Resort and Pico Mountain, Vermont; Copper Mountain and Eldora Mountain Resort, Colorado; Mt. Bachelor, Oregon; Boreal Mountain Resort and Soda Springs Resort, California; Lee Canyon Resort, Nevada; and Gorgoza Park, Utah. This partnership also includes POWDR’s four Camp Woodward locations, including Woodward PA, Woodward West, Woodward Copper and Woodward Tahoe.
“Vibram strives to deliver the most advanced performance and innovative products on the market,” states Allon Cohne, Chief Marketing Officer at Vibram Corporation. “Our company is excited to partner with POWDR, where our technology will be on display and tested by the POWDR Adventure Lifestyle Co., their guests, Woodward teams, and the active outdoor mountain community.”
Beginning in 2018, Vibram will collaborate with POWDR to offer its employees and guests exclusive access to Vibram branded products as well as Vibram partner products. POWDR employees and guests will have exclusive opportunities to review the latest styles and technology from some of the best footwear brands in the world.
“From Northern California to the Rocky Mountains to New England, our employees and our guests experience all kinds of challenging weather and they need to trust their gear,” explains Steve Metcalf, POWDR’s Vice President of Partnerships and Business Development. “As the leading footwear sole manufacturer in the world, Vibram provides us with the confidence that our guests and employees will have access to the best footwear available on the market.”
As the official footwear partner, Vibram will have the opportunity to engage directly with POWDR customers via on-site branding, resort activations, and exclusive programs at POWDR properties. Vibram will also serve as a key marketing partner at unique promotions and signature events, including Uncorked Fest at Copper Mountain, Ten Barrel Retro Weekend Party at Eldora Mountain Resort, Bear Mountain Mogul Challenge at Killington Resort and many more. Additionally, POWDR will select key affiliate properties to host Vibram’s forthcoming 2018 Sole Factor tour in North America.
Also announced in the partnership is the specific inclusion of Vibram’s finished goods line-up, including FiveFingers, Vibram Furoshiki, and new Vibram footwear pilot products.
Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.com or follow us and our innovative products and services on Facebook, Twitter, Instagram & Pinterest.
POWDR is an adventure lifestyle company that offers awesome experiences in amazing places. Within it’s portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada and Gorgoza Park in Park City. POWDR owns the Woodward youth experiences which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in Stallion Springs, CA. Through it’s ownership of Human Movement Management, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.