Leading material technology experts hire industry veteran to oversee global product segment, business development and marketing strategies
LATHAM, N.Y. (June 13, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today named industry veteran Jim Frazier as new Senior Vice President, Global Marketing.
“We are thrilled to welcome Jim to the PrimaLoft team,” said PrimaLoft president and CEO, Mike Joyce. “Jim is well-versed in product design, product development, market positioning and go-to-market strategy. His experience is an ideal fit for the direction we are taking our company and our focus on strategic growth in multiple segments within our industry.”
Frazier is a seasoned veteran of the outdoor apparel, soft goods, and hard goods space. Most recently, he served as Vice President of Product for United Sports Brands, a collection of several brands including Nathan Sports, Shock Doctor, McDavid, Cutters, and XO Athletic. Previous to USB, Frazier was director of product development at JDK Design, providing product design services for brands such as Burton Snowboards, Patagonia, Nike and many more.
“I’m looking forward to working with the talented team at PrimaLoft to further establish the brand as the experts in advanced material technology and the leader in setting sustainability forward within the industry,” said Frazier.
In addition to his professional accomplishments, Frazier also boasts a track record of athletic achievement, with stints on the U.S. Running Biathlon National Team, Biathlon World Cup Team, United State Biathlon Team and participation in Olympic Team Trials in 1988, 1992 and 1994.
Frazier will oversee global business development, product positioning and brand building across multiple industry segments.
About PrimaLoft, Inc.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft®, Feel the Performance™.