Primus and Brunton Outdoor Inc. Bolster U.S. Team with Key New Hire

June 17, 2019

Chris Clark joins Primus and Brunton as U.S. director of sales and marketing

LOUISVILLE, Colo. (June 17, 2019)Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the hiring of Chris Clark as director of sales and marketing.

“We are excited to welcome Chris to the Primus and Brunton team as the director of sales and marketing,” says Primus and Brunton North American General Manager Per Wååg. “He brings over two decades of experience in the outdoor industry and a wealth of knowledge on customer relationships, insights and engagement with brands. Chris is a true brand pioneer and will drive us forward with his strategic approach to sales and creative thinking.”

A passionate climber, devoted mountain biker and seasoned skier, Clark has a strong appetite for spending time outside. In addition, Clark has managed global and domestic sales and marketing departments with highly credible outdoor companies, G3 Inc., Outdoor Research, Cascade Designs, Backcountry Access, and Black Diamond Equipment.

In his new role, Clark will guide the sales and marketing teams towards brand awareness and sales revenue growth. Clark will continue to build key relationships for Primus and Brunton with targeted wholesale accounts. His breadth of experience in the outdoor space will provide great value to the North American sales and marketing teams.

“Having worked across a diverse range of outdoor industry gear manufacturers that have a focus on providing quality products to help people get out and enjoy the outdoors, I know I’m right at home with Primus and Brunton,” says Clark. “I couldn’t be more excited to have joined Primus and Brunton to bring my ideas and energy to the team as we strive to grow our business and brand recognition in the U.S.”

For more information on Primus, please direct media inquiries to PR Account Manager Eric Hockman at eric.hockman@rygr.us


About Primus: Swedish company Primus has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Fridtjof Nansen, Roald Amundsen and Sir Edmund Hillary. Today, Primus is known for its reliable, safe and innovative products that help people enjoy their outdoor adventures— both big and small. The focus is on creating environmentally friendly, easy to use and reliable cooking products. Primus AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

About Brunton: At Brunton, we come to work with a clear vision: remove any obstacles that stand between our customers and their passion to stay outdoors. It’s been this way since 1894, when D.W. Brunton created the now legendary Pocket Transit― a compact, precision compass that continues to give outdoorsman the confidence to push beyond the beaten path. Today, this spirit of indestructible innovation lives in the form of professional-grade solutions as tough and diverse as the rugged Rocky Mountains that we’ve called our laboratory for over 125 years. Our goal is to build products as tough as the people who get to use them and to allow these users to push themselves and our products to extend their adventure. For more information, please visit www.brunton.com.