Primus Introduces Fritid Collection of Reusable Containers
October 17, 2023
Swedish outdoor cooking brand’s new collection of mugs, water bottles, and food containers makes it easy to bring favorite drinks and snacks on adventures
LOUISVILLE, Colo. (Oct. 17, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks and snacks with them outside.
“Being lovers of the outdoors, we want to spend as much time as possible outside and take care of the planet while we are at it,” said Lisa Löwenborg, marketing manager at Primus. “Lunch breaks outside are a way to recharge after being inside at your desk or computer in the office. When you pack your lunch, and don’t need to wait in line for the microwave to heat it up, you get to spend even more time in the park soaking up the sunshine.”
The Fritid Collection makes it easy for a user to always have their Slurken or Koppen at the ready with coffee in the morning, or to stay hydrated during the day with their Klunken.
Enjoy those last days of summer out on the patio prior to heading into the office with this sleek, double-walled, stainless-steel mug that will keep your latte hot longer. 7.5 oz., $24.95
Back to work doesn’t mean grabbing a snack from the vending machine or paying exorbitant prices for lunch. Hot or cold, on the trail or at the picnic table, the Preppen will serve it up just the way you want it. 23.6 oz., $39.95
With a color to suit almost any mood and compatible with backpack side pockets, this will help users stay hydrated throughout the workday. 17 oz., $29.95
To see the Fritid Collection please visit https://primusequipment.com/en-eu/collections/fritid-collection-your-everyday-companions.
For more information on Primus and their product assortment, please direct media inquiries to Ryan Silven, firstname.lastname@example.org.
About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.
About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.