Protect & Liberate, The Story Behind The New Craghoppers Marketing Campaign
January 6, 2017
Portsmouth, NH (January 6, 2017) – For over 50 years, Craghoppers has been creating products that are made to protect the consumer. Their mission has been to create comfortable, practical and stylish clothes, each year building on past innovation and technology. They have spun this mission into two distinct words, Protect & Liberate, launching their marketing campaign for 2017.
Craghoppers is all about building protection into products, from weather to insects to added security with enhanced product technologies. With this amount of protection comes a feeling of liberation, the secret power that Craghoppers customers know and appreciate.
Protect & Liberate represents what Craghoppers has stood for all these years, and now builds a complete marketing campaign around that promise, honing the message for all audiences to hear and understand. Protection is liberating, and that is what Craghoppers does.
“We are very excited to launch this campaign,” states Lindsey Hayes, CEO of Craghoppers North America. “This initiative is what we’ve built our brand on and we’re thrilled to see it launched into a full campaign to spread our message.”
Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.
The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Outdoor originals, Pro Lite, Summer Collections, and NosiLife, the world’s most extensive line of insect-repellent clothing.
Terra Public Relations