RovR Products Roll into Summer with Meteorite PR

February 12, 2018

ROVR Products, creators of the most feature-packed cooler on the market, have named Meteorite PR as their public relations agency of record.

Boulder, Co (February 12, 2018) – RovR Products, best known for their award-winning, no nonsense coolers, rolls into hours of cold beers and camping with Meteorite PR. Meteorite will represent RovR’s suite of cooler products and accessories, including the newly released RollR 60, RollR 80 and Colorado 85 models.

RovR offers unique patented designs and features that set their RollR series coolers apart. Key differentiators include: Pneumatic wheels that cross over rough terrain and deep sand. A dual grip pull handle that prevents heel knock and makes transport of heavy weights easy. Pop up storage bin that converts the RollR into an all-terrain wagon for moving gear in fewer trips. Anchor points for tables, dual cup holders, bottle opener, stash bag, lights and more for creating a food and beverage prep station or customizing the RollR for any adventure. A dry storage bin that sits in the deepest and coldest part of the cooler and provides refrigerator style organization with individual compartments for keeping meats, veggies and large bottles separated and below FDA food safe temps. The RollR is also roto-molded for up to 10-day ice retention and certified grizzly bear proof by the IGBC.

In addition to these innovative features the RollR can be towed by bike over varied terrain with the add-on BikR kit.

“ROVR is a perfect addition to our portfolio of outdoor lifestyle brands and we’re thrilled to be working with them”, exclaimed Eric Henderson, CEO of Meteorite PR. “Outdoor enthusiasts and Joey Sixpack alike are going to love ROVR’s products and we’re excited to help amplify their story as the premium lifestyle cooler for consumers.”

ROVR’s RollR product line currently includes the RollR 60 and RollR 80, both of which will be available 3/1/18 at key retailers such as JAX Outdoor, REI, Backcountry.com, Cabela’s, Pedego and Sportsman’s Warehouse and on the RovR’s website. In September of 2017, RovR Products launched the RollR 60 on Kickstarter and in a short six months they have fulfilled over 750 orders.

“We feel that ROVR coolers are hands down the best in the category as demonstrated by numerous Best-Of Awards in 2017 and our community support,” noted founder Tom DeFrancia. “The RollR series cooler will reset the expectation for what a cooler should be in Outdoor Rec Leisure.”

Get ready for some icy good-times with RovR Products as more fun is the works.

About RovR Products

Founded in 2016 and based in Boulder, Colorado, RovR Products crafts premium coolers and accessories that transport gear from the car to campsite as quickly and easily as possible. Offering the finest food storage performance available, RovR creates a new standard in the cooler market with all-terrain high performance wheels and a list of accessories that set them apart from the crowd. Available in the standard  or cyclist-friendly BikR, RovR coolers will go easily wherever your adventures take you. www.RovRProducts.com

About Meteorite PR

At Meteorite PR, we are product experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor and action sport media for more than two decades. Call us Gen Xers with a Millennial spirit — we’ve got the experience and maturity to build your brand with the authenticity and stamina necessary to compete in the modern, digital world. Brand builders with a passion for PR, you just never know what we’ve got up our sleeve. Meteorite PR – we do media right.