RUX Returns to Kickstarter with Launch of Waterproof Tote Bag Line

June 16, 2025

A new standard in stylish waterproof carry for every adventure.

Squamish, BC (June 16, 2025) /OUTDOOR SPORTSWIRE/ – RUX, the Squamish, BC-based innovator in rugged, integrated outdoor gear carry and storage, is returning to Kickstarter with the debut of its third-generation Waterproof Tote Bag line. Available in three versatile sizes, the new bags deliver a rugged, fully waterproof solution built for city commutes, surf missions, snowstorms, and everything in between.

Unlike traditional dry bags and everyday totes, the RUX Waterproof Tote Bag combines rugged waterproof performance in a modern urban aesthetic. The Waterproof Tote opens wide for fast packing and seals tight with a roll-top closure that folds flat when not in use. The bags are constructed from 840D TPU-coated nylon with RF-welded seams for a watertight seal and long-term durability. A lighter 420D double-coated roll-top offers a smoother, flexible closure, while a composite padded base protects gear from below. Internal and external stash pockets keep essentials organized and the silicone-grip padded shoulder strap supports hands-free carry.

The new lineup includes three sizes to suit every adventure:

• 15L Everyday Tote ($145)
  Lightweight, city-ready. Ships next spring – March 2026
  
• 30L Adventure Tote ($165)
  Refined and upgraded latest-generation of RUX’s best-selling waterproof bag. Ships this summer – August 2025
  
• 50L Gear Hauler ($195)
  Built for families, overlanders, and serious gear missions. Ships next spring – March 2026

“We designed the Waterproof Tote to do what no other bag can—deliver waterproof protection with the ease and versatility of an everyday tote,” said RUX co-founder and head designer Tony Richardson. “As gearheads who split our time between peaks, surf, and everything in between, we needed a bag that could keep up — rain or shine, mountain or city. This launch expands the RUX ecosystem with a fully waterproof tote line that plays nice with the rest of our system and performs everywhere we go.”

Each bag in the new line connects with RUX’s component ecosystem that can be endlessly configured to satisfy the most meticulous gear needs with padded shoulder straps, cooler cubes, packing cubes, gear pockets, or clipped directly into the RUX’s flagship 70L gear box.

This campaign marks a return to the brand’s roots. RUX first launched in 2020 on a crowdfunding platform with the category-creating RUX 70L: a collapsible, modular gear box. Backers of the Waterproof Tote Bag campaign will receive exclusive discounts (up to 33% off MSRP), priority shipping, and an opportunity to help shape the next evolution of the RUX system.

The RUX Waterproof Tote Bag Kickstarter campaign will run from June 16 to July 15.

Learn more about RUX: http://www.rux.life.

About RUX
RUX was founded on the wild west coast of BC, Canada in 2019 by industrial designer Tony Richardson and entrepreneurs Andre Charland and Jamie Bond. The design intent behind RUX is to build a system around the flagship RUX 70L to help customers store, carry, move, and use their valuable gear. A weatherproof, collapsible 70L gear carrier – consider this your gear basecamp. The 70L features proprietary inner and outer Utility Rails that allow RUX Components to be easily attached via our RUX buckles, creating an effective way to move and use your gear. Learn more about RUX at www.RUX.life.

Media Contact:

McClain Moran

Purple Orange Brand Communications

703.901.0760

McClain@PurpleOrangePR.com