Salewa North America Amplifies Sales Efforts with Addition of New Northeastern Sales Rep

November 27, 2018

(Boulder, CO) – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today that Burlington-based Rich Anderson will represent Dynafit, Salewa and Pomoca in the New England Territory. 

Anderson boasts 20+ years’ experience in the ski and outdoor industries,14 years of which he spent in ski sales and representation for Line Skis. His responsibilities will span achieving sales goals, training sales staff, and fostering a love of Winter Throughout New England. As native Vermonter with an intimate understanding of area trends and the ski culture, the Oberalp sales portfolio is forecasted to grow. 

“I’m so psyched to be on the team,” Anderson says. “I love what I do. Skiing is good clean fun, and it’s my favorite way to spend quality time with my kids. Just like with camping, they are outside, unplugged and engaged. I’m excited to spread the love here in New England.” 

“I’m really excited to work with Rich and to know the New England territory is in good hands,” says Ross Herr, SNA Sales and Marketing Manager. “His humble approach to supporting his retailers will be evident to everyone working with him–not to mention his enthusiasm is contagious. We’re confident he’ll be a successful addition to the Oberalp sales group.”

When Anderson is not on the road promoting the sports he loves, he can be found shredding everything Vermont snow can toss his way, riding bikes, paddling rivers and lakes, hiking, camping, and caring for his two children. 

Link up with Rich: New England Sales Rep 802-233-5312 @LinkedIn

About SALEWA North America:

Salewa North America (SNA), a subsidiary of the Oberalp Group, is a family-owned business with global operations, specializing in premium consumer products for mountain sports enthusiasts. Boulder-based SNA manages the USA/Canada sales, marketing, operations, distribution and customer service functions for the SALEWA brand along with DYNAFIT (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland), and Wild Country (based in Tideswell, U. K.) Learn more at http://www.oberalp.com

SALEWA NORTH AMERICA: Eric Henderson · phone 1 (307) 690 2984 · ehenderson@meteoritepr.com