Salewa North America Establishes New Management Team

November 7, 2018

Drew Saunders named Country Manager and Ross Herr promoted to Sales and Marketing Manager

Boulder, Colorado (November 2018) – Salewa North America, which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced a new North American leadership team. Effective immediately, Salewa North America has announced two promotions among its senior management team with the appointment of Drew Saunders as Country Manager and Ross Herr as Sales and Marketing Manager.

Based at the company’s North American headquarters in Boulder, Colorado, Saunders will take the leadership role for the North American team and report to Chief Sales Officer Claes Broqvist, based in Bolzano Italy. The Company stated in a global announcement that Saunders will be responsible for the growth and profitability of the North American business and for developing the brands with the right product and marketing mix suitable for the local market. Reporting to Drew will be Ross Herr (Sales & Marketing Manager), Cassandra Longino (Accounting Manager), Danny Ciavarro (Customer Service Manager), and Evan Horenovsky (Operations Analyst).

Drew Saunders has been a key contributor for Salewa North America for ten years and has played an instrumental role in building the brands, team, and business to where they are today. He has more than 20 years of experience in operations, product management, and leadership positions in the outdoor industry. He most recently served as Director of Operations for Salewa North America and prior to that was a Product Manager for Kelty. Saunders is a passionate backcountry skier, biker, and world traveler and enjoys getting outside with his wife and two boys.

“I am very excited to lead the team and the business that we have built over the past decade into the next chapter. We have an amazing team in the US and Canada and tremendous support internationally. Our brands have a lot of momentum right now, and we are well positioned to continue to develop them into market leaders in each of their respective categories,” said Saunders.

Amidst the rapid growth of the backcountry skiing and technical hiking markets, Salewa North America has named Ross Herr as its new Sales and Marketing Manager. Herr first joined the company four years ago as the Dynafit Sales Manager. He quickly excelled in his role and became Sales Manager for all brands. In his new position, Ross will be responsible to lead the Sales and Marketing team, manage relationships with our dealers and marketing partners, and execute the international brand marketing concepts in North America.  Based in Frisco, CO, Herr is a competitive runner, mountain biker, and ski mountaineer.

The Salewa North America business consists of four brands:

  • Salewa, a leading international mountain brand and the industry’s fasting growing brand in technical hiking
  • Dynafit, the world’s only full-time, full-line backcountry ski and endurance brand
  • Wild Country, a core brand for rock climbers
  • and Pomoca, producers of innovative and reliable Swiss climbing skins.

About SALEWA North America:

Salewa North America (SNA) is a subsidiary of the Oberalp Group, a family-owned business with global operations, specializing in premium consumer products for mountain sports enthusiasts. Boulder, CO-based SNA manages the USA/Canada sales, marketing, operations, distribution and customer service functions for the SALEWA brand along with DYNAFIT (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland), and Wild Country (based in Tideswell, U. K.) Learn more at

Media contact – Eric Henderson –  – 307.690.2984