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Snow Peak and JINS Collaborate on Limited Edition Eyewear Collection

December 5, 2022

The brands will launch the collection with events in Portland and Brooklyn

New York, NY (Dec 5, 2022) /OUTDOOR SPORTSWIRE/ – Premier Japanese eyewear brand JINS joins Japanese outdoor camping brand Snow Peak for a collaborative eyewear collection. The capsule features a range of sunglasses that embody the core of both brands: quality-made, long lasting, with an eye for elevated, minimalistic, and highly intentional design.

The collection includes five different frames available in several colorways, with children’s sizing also available. The collaboration encourages wearers to embrace the joys of the natural world with functional but stylish designs. Styles include the JINS x Snow Peak JINS Switch, JINS x Snow Peak Folding Sunglasses, and the JINS x Snow Peak Rubber Sunglasses – also available in children’s sizing.

“We are so happy to bring the first Generation of JINS x Snow Peak to the US Market.” said Michael Sanders, VP of Brand and Marketing at JINS. “There has been a long standing relationship between our brands based on Mr Tanaka and Mr Yamai’s friendship – truly a natural synergy between eyewear experts and outdoor enthusiasts. This will be the first release in a series of collaborations.”

The collection launches on December 8th and will be available on JINS US online store and in Snow Peak’s Brooklyn and Portland retail stores. Prices range from $100-$240.

The launch will be celebrated with two release parties on December 8th, hosted at the Snow Peak retail stores in Portland, OR and Brooklyn, NY from 5:00 – 8:00 PM. Guests will have the opportunity to preview the collection while enjoying complimentary beverages courtesy of Suntory Whiskey and Soto Sake (NY only).

Snow Peak Portland

404 NW 23rd Ave

Portland, OR 97210

Snow Peak Brooklyn

76 N 6th St,

Brooklyn, NY 11249

ABOUT JINS

JINS was established in 2001 in Japan with a mission to provide functional, innovative, and lightweight eyewear for everyone at an accessible price. Every JINS frame is designed in Tokyo and carefully assembled with the spirit and passion of Japanese craftsmanship. JINS offers hundreds of frame styles to fit a diverse range of face shapes and nose bridges, complete with premium subscription lenses – starting at just $80.

ABOUT SNOW PEAK

Founded in Japan in 1958, Snow Peak has been serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another.