Snowsports Industries America (SIA) Names Brian Stephenson Director of Snowbound Festival
July 7, 2020
Industry Veteran To Lead Snowbound Festival’s Events And Digital Experience
Park City, Utah (July 7, 2020) – Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading winter outdoor consumer festivals.
Stephenson will be tasked with developing the long-term vision and strategy for Snowbound Festival’s online and in-person initiatives. Central to his work will be developing a comprehensive plan to engage current and aspiring winter outdoor enthusiasts from across the country and leverage that engagement to generate consumer insights; build loyalty; grow participation; drive attendance; create innovative marketplaces for product sales and deliver a more inclusive winter outdoor experience for consumers of all ages and experience levels.
Stephenson takes the reins at Snowbound Festival after most recently working for ReedPOP, a globally recognized events services company best known for its wildly popular consumer events including New York Comic Con, Star Wars Celebration and many more. Stephenson served as the company’s brand director and led all aspects of direct-to-consumer marketing for the company’s pop culture events as well as contributing his vision to merchandise, web design, event production and the consumer experience.
During his time at ReedPOP, Stephenson built immersive environments that functioned as marketplaces for brands to sell exclusive products to consumers. He helped New York Comic Con grow to more than 250,000 unique attendees and Star Wars Celebration to more than 70,000 unique attendees, while generating billions of media impressions for these events.