Somewear Labs Selects Purple Orange as Public Relations Agency of Record

September 19, 2018

Jackson, WY (Sept 19, 2018) —  Somewear Labs, an emerging leader in adventure communication technology, is pleased to announce it has partnered with Purple Orange Brand Communications to oversee and manage all PR efforts on behalf of the brand.

Following a successful crowdfunding campaign in spring 2018, Somewear Labs is proud to commercially release the Somewear Global Hotspot: a dependable, simple to use, satellite communication hotspot that pairs with iOS and Android devices to deliver a range of off-the-grid communication services. Developed in collaboration with pro snowboarder and mountain explorer, Jeremy Jones, Somewear provides straightforward and reliable 2-way communication, weather reports, location sharing, and much more whenever cellular connection is limited. 

Somewear Labs co-Founder and CEO, James Kubik said, “I couldn’t be more proud of the Somewear team for bringing this concept to life. Satellite communication has long been thought of as clunky, slow and downright frustrating, and this launch changes that. Somewear’s software first approach to satellite communication has created the most seamless satcom experience available.”

Purple Orange Principal, Chris Dickey, also commented, “Reliable communication when you’re off-the-grid is not about publishing selfies, it’s about safety. All of us could use a Somewear Global Hotspot for road trips, international travel, or weekend trail running. We’re incredibly excited to work with one of the most innovative new brands in the outdoor tech category.”

During development, Somewear Labs collaborated with pro-snowboarder and renowned mountain explorer Jeremy Jones for product field testing and feedback. Jeremy was immediately attracted to the Somewear Global Hotspot platform due to its compact size & weight, dependability, and 2-way communication functionality. “Somewear basically turns your cell phone into a global communication device,” says Jones, “In my profession, you learn quickly that if something goes wrong in the mountains you need reliable communication with emergency responders. Cell phones rarely work in the mountains which is why Somewear has become a critical part of my backcountry kit.” 

Somewear Labs was established in 2017 by a team of engineers that share a passion for outdoor adventure and functional design. Bringing years of experience from Tesla, Apple, and Intuit, Somewear Labs is dedicated to creating the world’s most reliable and effective communications gear for the modern adventurer. The company’s forward-thinking design approach has led to a collaboration with world-renowned explorer and athlete Jeremy Jones. Best known as an acclaimed professional snowboarder, filmmaker, and recipient of National Geographic’s Adventurer of the Year Award, Jones is a dedicated husband and father that believes communication with his family is a crucial part of any of his expeditions. Learn more at   

Founded in 2009 in Jackson Hole, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work, journalists and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor and active lifestyle brands, our clients have spanned industry-leading performance apparel brands, food and beverage, outdoor tech, and non-profit work. 

We strive to create, execute and deliver customized communication platforms that meaningfully connect brands with their audiences. Purple Orange operates offices out of both Jackson Hole, Wyoming and Crested Butte, Colorado. Learn more at