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February 18, 2021
Jack Wolfskin Appoints Will Lachenauer As New Sales Representative
Park City, UT (Feb 18, 2020) — Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability, is pleased to announce a new addition to the North American sales team, Will Lachenauer. Lachenauer, the founder of the LG3 sales agency, will be in charge of retail sales...
February 17, 2021
20% of People Have a Genetic Mutation That Provides Superior Resilience to Cold
Almost one in five people lack the protein α-aktinin-3 in their muscle fiber. Researchers at Karolinska Institutet in Sweden show that more of the skeletal muscle of these individuals comprises slow-twitch muscle fibers, which are more durable and energy-efficient and provide better tolerance to low temperatures than fast-twitch muscle fibers....
February 17, 2021
January retail sales show strong increase
Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, according to the National Retail Federation. Shop Eat Surf
February 17, 2021
Camping World Holdings Announces Acquisition in the Northeast Corridor
Camping World Holdings, Inc., America’s Recreational Dealer, announced the acquisition of two locations in the Northeast in Hamburg, PA and Albany, NY, established through the acquisition of Boat-N-RV Superstore. Businesswire
February 17, 2021
A new take on the overland truck camper is coming. The AT Overland Aterra flatbed truck camper is a no-nonsense, full-featured, go-anywhere overland home. GearJunkie
A new take on the overland truck camper is coming. The AT Overland Aterra flatbed truck camper is a no-nonsense, full-featured, go-anywhere overland home. GearJunkie
February 17, 2021
The National Park Service Launched a Brand-New App
This new, free release provides all kinds of maps, must-hike trails, food recommendations, and more for all of its 423 units. Outside
February 17, 2021
Ford is investing $1 billion in Germany as it goes electric in Europe
Ford will modernize a plant in Germany as part of a plan to sell only electric passenger cars by 2030. The factory in Cologne, Germany, will be overhauled to produce the US carmaker's first European-built, mass volume all-electric passenger vehicle starting in 2023. CNN
February 17, 2021
First Electric Land Rover Lands in 2024
Six Land Rover EVs are in the works, but the company is also betting on hydrogen. Autoweek
February 17, 2021
Wellness firm Therabody attracts celebrity investors Marcus Rashford, Jay-Z and Daniel Craig.
Tech wellness firm Therabody has raised funding from over 100 celebrities, a star-studded line up of investors hailing from sport, business, culture and entertainment. Therabody, which makes massage therapy guns, will use the raised capital to fund research and development for new products and services. Verdict
February 17, 2021
Garmin Earnings, Revenue Beat in Q4
Garmin announced earnings per share of $1.73 on revenue of $1.35B. Shares are up 10% from the beginning of the year, still down 0.67% from its 52 week high of $133.38 set on February 16. Investing.com
February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
February 17, 2021
Candide Thovex’s New CANDIDE Collection Defines High-Energy Performance and Style
LA CLUSAZ, France - February 18, 2021 - Candide Thovex, legendary athlete and one of freeskiing’s most creative, uncompromising and unconventional individuals, has distilled his vision into CANDIDE, a new brand offering a collection of technical outerwear, apparel and accessories that provide the fundamental elements of design, optimal functionality, sustainability...
February 17, 2021
Introducing See Change Sessions: Sustainable entrepreneurs, investors and outdoor brands meet at the intersection of climate change and mountain sports
More than fifty industry-leading speakers including Yvon Chouinard, founder of Patagonia; Donna Carpenter, Owner & Chair of the Board of Burton Snowboards; Kate Williams, CEO of 1% for the Planet; Danny Davis, Burton Team Rider; Ben Anderson, Co-CEO of B Lab US & Canada, and others will gather on March...
February 17, 2021
Women’s Outdoor Summit ‘21 Unveils Event Schedule and Opens Registration
SAN FRANCISCO – February 17, 2021– The Women’s Outdoor Summit released its lineup of speakers, workshops and panels and opened registration for its three-day virtual event. The summit which is slated for Thursday, March 11 to Saturday, March 13, 2021 is geared toward women of the outdoor industry to connect and...
February 17, 2021
Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021– Future Motion, maker of the popular Onewheel electric boards, today launched the Flow Statea mbassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport, art,...
February 17, 2021
Osprey Co-Sponsors Film to Illuminate the Conservation Challenge Facing Teton Bighorn Sheep and the Need Cultivate Co-Existence in the Backcountry
Cortez, CO– February 17, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced today the premiere of Denizens of the Steep: Finding Balance in the Backcountry on osprey.com. The film presented by Orijin Media and co-sponsored by Fat Tire, the Teton Conservation District, Wyoming Game and Fish...
February 17, 2021
Better Bike Share Partnership Announces Five Living Lab Cities Focused on Equity
BOULDER, COLO. (Feb. 17, 2021) —The Better Bike Share Partnership (BBSP), a collaboration funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its Living Lab grantees. BBSP will provide five organizations with funding, support and additional resources as they...
February 17, 2021
Grundéns Ambassador Skeet Reese Wins 2021 Pro Circuit Bass Tournament
February 17, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that its bass fishing ambassador Skeet Reese won the Major League Fishing Tackle Warehouse Pro Circuit stop at Lake Okeechobee in Clewiston, Florida over the weekend. In receiving the trophy and thanking his...
February 17, 2021
Snowsports Industries America (SIA) Announce new Board members
Park City, Utah (February, 2021) - Snowsports Industries America (SIA) today elects four new members to its Board of Directors in advancement of its mission to help the industry thrive. Understanding the critical importance diversity plays when it comes to innovation and vision,SIAprioritized diversity and the expertise necessary to help drive...
February 17, 2021
River Radamus Places Eight at World Championships
HAVERHILL, Mass. --Swix athlete, River Radamus, finished eighth at Tuesday's World Championship Parallel Giant Slalom held in Cortina, Italy. Radamus was the top American finisher in a race where the podium was occupied by skiers from Austria, Switzerland, and Germany. Radamus’ next race will be the World Champion Giant Slalom...
February 17, 2021
Introducing Raw: A Minimalist Version of the Classic Bivo One
PORTLAND, Ore. -- After a successful launch of their first bottle, the Bivo One, the Portland based bottle brand has debuted the Bivo One Raw—a brushed stainless steel version of their flagship water bottle. The primary difference between the two models is that the Raw lacks the silicone coating found...
February 17, 2021
Grassroots Outdoor Alliance sales surge in December to boost sector ahead of projections for 2020
KNOXVILLE, TENN (FEBRUARY 17, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is releasing final 2020 year-to-year sales data. With double digit growth across the group in December, Grassroots retailers finished the 2020 calendar year down -0.34% compared to 2019....
February 17, 2021
GORE® Wear announces new strategic direction; QBP to become North American distributor
NEWARK, DE — GORE® Wear, the manufacturer of premium performance apparel, today announces its path forward with a new wholesale approach and a more focused product portfolio. The Gore fabrics division will realign its consumer garments by further investing into the cycling category, while restructuring its wholesale business with a...
February 16, 2021
Online Platform Launched to Buy and Sell Campervans
Software development company, Yaxo LLC recently announced the release of Vancamper, a modern, online platform to help people buy and sell campervans and recreational vehicles. RV Business
February 16, 2021
Salomon Announces North American Golden Trail National Series
OGDEN, Utah (Feb. 16, 2021) – Today, Salomon announces the launch of the North American Golden Trail National Series (GTNS), inviting trail runners across North America to run the five-race series for a chance to compete in the GTNS Grand Final, a three-day stage race in the Azores Archipelago. The...
