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August 24, 2020
IPF and World OCR Agree to Historic Partnership
Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide. A Memorandum of Understanding (MOU) was signed by both parties citing key priorities and steps...
August 21, 2020
TAXA Outdoors Introduces New Models for 2021
HOUSTON, TX (August 21, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In conjunction with the 2021 launch, TAXA will debut 360-degree virtual tours of the new models...
August 20, 2020
US Trail Running Conference announces reward program for Race Directors
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an innovative reward program for race directors that will grow participation for the industry-leading event. Race Directors who join the reward program can earn free registration places for either in-person or virtual access to...
August 20, 2020
Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO
SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...
August 20, 2020
A New Home for Lowe Alpine
Dear media partners, From 20th August 2020, Lowe Alpine products will be available on the Rab website, uniting two of the most well-known and respected brands in the outdoor industry. For our community, this means an even better brand experience full of inspiration and value as well as more innovative and complementary product solutions. “The decision to...
August 20, 2020
United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand
FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...
August 20, 2020
AKU Outdoor Welcomes Black Dog Sales Group in The Rockies Region
Montreal, Canada (August 20, 2020) –-- AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Black Dog Sales Group has been retained as its new sales rep agency to support sales in Colorado and New...
August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
August 19, 2020
Selk’bag Partners with Terra PR for Storytelling Adventures
Encinitas, Calif. (August 19, 2020) – Selk’bag, the original wearable sleeping bag brand, has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on telling the myriad of stories that come from using a Selk’bag, highlighting the people behind...
August 19, 2020
JP Sportswear Relocates Headquarters to Lynwood, CA
LYNWOOD, California (August 19, 2020)– JP Sportswear, a leading manufacturer of premium sportswear apparel, is proud to announce the relocation of their headquarters from Los Angeles to Lynwood, CA. The new manufacturing facility is modern and efficient and was engineered for quick turn production of quality, made in USA apparel...
August 19, 2020
Headsweats Partners with Virtual Women’s Half Marathon for New Run Series
BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020. “Running is in...
August 19, 2020
Twice as Nice: All-Paca™ Sleeping Bag Liner Takes Top Award
Charlotte, NC – August 19, 2020 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and gear, proudly announces its second consecutive Editors’ Choice award from Backpacker Magazine. In 2019, editors recognized the All-Paca™ Fleece Hoodie for its outstanding performance and versatility. This year, the innovative...
August 19, 2020
Big City Mountaineers teams up with Yeti, Helly Hansen, Waypoint Outdoors and BACKPACKER Magazine for National Summit Day 2020
GOLDEN, Colo. (August 19, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities, expands partnerships for the third annual National Summit Day. Yeti, Helly Hansen and Waypoint Outdoors joined BCM and BACKPACKER Magazine on August 1, 2020 to help celebrate the mountain community by inviting...
August 19, 2020
Black Diamond and Utah Avalanche Center Celebrate Snow Safety Together, Virtually, at the 27th Annual Backcountry Benefit
SALT LAKE CITY, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this year due to COVID-19 concerns. Festivities will take place from 6-10 p.m., Thursday, September 10....
August 19, 2020
KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars
LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...
August 19, 2020
Fall / Winter REVEAL Digital Media Conference Announced with Focus on Outdoor, Bike and Consumer Tech
BOULDER, Colo. - August 19, 2020 - Having held two successful REVEAL digital media conferences in April (Outdoor/Bike) and July (Moto), ECHOS Communications is proud to announce the third event in the series: Scheduled for October 6, the Fall / Winter REVEAL will bring together a strong roster of outdoor,...
August 19, 2020
Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana
Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut flour, dried strawberries, sea salt, and monk fruit, Brave’s Peanut Butter Banana provides 20 grams...
August 18, 2020
Rumpl Launches Collection Designed by Native American Artists with the First Peoples Fund
PORTLAND, Ore. (August 18, 2020) – Today, Rumpl, the category leader in technical blankets, announces the launch of a new collection designed by Native American artists in partnership with the First Peoples Fund, an organization whose mission is to support and empower Native communities and artists. The collection is comprised...
August 18, 2020
Front Runner Outfitters Announces New Quick Release Awning Mount
LOS ANGELES (August 18, 2020) — Front Runner Outfitters (Front Runner), the South African-based manufacturer known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, announces the release of the Quick Release Awning Mount, an interface designed to give users the freedom to install or remove awnings in seconds and...
August 18, 2020
Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device
SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...
August 18, 2020
BikeFlights.com Hires ECHOS Communications for PR and Marketing Services
Eugene, OR (August 2020) – BikeFlights.com has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has become the premier service provider to those wanting to ship their bikes, wheels and gear around the country or the...
August 18, 2020
Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 -- Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates for its industry-leading avalanche beacons, the Barryvox and Barryvox S. The Barryvox S and Barryvox...
August 18, 2020
JAM Collective Hosts Virtual Discussion on Outdoor Healing and Community for Cancer Fighters with the Send It Foundation
San Francisco, Calif. – August 18, 2020– JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Outdoor Adventure for Cancer Fighters: A Conversation on Healing & Community; a conversation with Katie...
August 18, 2020
Alice + Whittles Launches Vegan, Recycled Weekend Boot
TORONTO, CANADA (Aug. 18, 2020) — Alice + Whittles, the Toronto-based ethical outdoor footwear brand, has launched the Weekend Boot. Designed for year-round, all-day comfort, the Weekend Boot is 100 percent vegan and free of any virgin plastics. With a versatile design, the boot is at home on the trail...
August 18, 2020
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series
Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...
