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April 15, 2021
Mammut And The Lady Alliance Adventure Safety Festival Returns For 2021
Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful virtual Adventure Safety Festival into 2021. The festival offers a chance for women+ to engage with...
April 15, 2021
UltrAspire Welcomes Jeff Browning to the Elite Athlete Team
UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...
April 15, 2021
First Descents Receives $840,000 in Grants for Cancer Survivors and Frontline Healthcare Workers Thanks to Omaze Community and THOR Industries
DENVER, Colo. (April 15, 2021) - First Descents has announced that Omaze experiences have helped provide $840,000 in grants from CAF America, to extend the healing power of adventure to frontline healthcare workers, caregivers, and young adults impacted by cancer and other serious health conditions. This leadership level gift was made...
April 15, 2021
Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis
Park City UT (April 14, 2021)-- In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions. ClimateUnited Week is part of SIA’s member facing climate initiative and will be presented in partnership...
April 15, 2021
Klean Kanteen is Tickled PINK to Go Green for Earth Day
CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK. This collaboration comes at a time in which fashion...
April 15, 2021
Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo
EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...
April 15, 2021
American River 50 Mile Endurance Run Presented by Norcalultras Returns May 8, 2021
Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in Auburn, California the race is now ranked as the second largest 50-mile endurance run. Recognized for...
April 15, 2021
Nixon Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics
CARLSBAD, Calif., (SPRING 2021) – Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide...
April 14, 2021
Smartwool Will Recycle Your Old Nasty Socks, Even if They Didn’t Make Them
Smartwool will collect these socks and shred them into their constituent fibers. To make new socks, you say, yes, brilliant. Well, no. That is very likely way too expensive and maybe impossible. Smartwool is turning your old socks into dog beds. Which makes sense, because dogs love eating socks almost as...
April 14, 2021
Meet Two New Magnetic Work Flashlights From Fenix: The WT25R and WT16R
For over two decades, Fenix has been a leader in manufacturing some of the strongest, most reliable lights for both work and play. Their newest work light releases are no exception to this long history of quality and reliability. Fenix is proud to announce the release of the extremely versatile...
April 14, 2021
Independent outdoor specialty retailers see robust recovery rebound with 101% year-to-year sales increase in March
APRIL 14, 2021 -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales reports, independent outdoor specialty retailers are enjoying an exceptional year-to-year sales rebound that has both met...
April 14, 2021
Desert Trails RV Park Sells to Phoenix Investors for $4.5M
Desert Trails RV Park in Tucson, Ariz., on the city’s southwest side, has sold to Phoenix investors for $4.5 million. The 25-acre park, at 3551 S. San Joaquin Road, has 200 RV hookups and amenities such as a sunset observation deck, a library with reading patio and a cacti garden. RVBusiness
April 14, 2021
REI’s Sales Slide 12 Percent In 2020
REI Co-op reported sales fell 11.9 percent in 2020 as the Co-Op managed through the challenges presented by the pandemic. REI also reported no profits in 2020 but ended the year in a strong cash position and debt-free, after investing millions in its impact work to combat climate change, address...
April 14, 2021
onX and Somewear Labs Partner to Develop an Industry-First Integration
Missoula, MT (April 14, 2021) — onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app and satellite communications device. Through this and future integrations, onX and Somewear Labs aim to...
April 14, 2021
Smartwool Pledges 100% Circularity by 2030
DENVER, Colo. (April 14, 2021) – Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to give products a “second cut” at life and will help create a more circular supply...
April 14, 2021
The North Face Unveils Sport Climbing Uniforms for Tokyo
The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf
April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
April 14, 2021
Groundbreaking New Product Ear Pro Launches in the U.S.
San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...
April 13, 2021
Snow Peak Connects a Global Community and Celebrates Nature with its Second Annual Virtual Campout
Portland, OR – April 13, 2021- Snow Peak is pleased to present its second annual At Home Campout, uniting backyard and destination campers alike for a weekend dedicated to the simple pleasures found in nearby nature and the joys of life offline. Taking place Memorial Day weekend, May 28th-31st, Snow...
April 13, 2021
Escapees RV Parks to Expand Franchise Program
Beginning with the club’s first park, Rainbow’s End, built in the mid-1980’s, Escapees has established a reputation for offering affordable, comfortable places to stay for RV enthusiasts. The club now operates eight parks across seven different southern states. Woodwall's Campground Management
April 13, 2021
Poll finds 72 per cent of Japanese public want Tokyo 2020 cancelled or postponed
The Olympics are scheduled to start in just over 100 days but COVID-19 continues to cause disruption across the world and cases remain on the rise in Japan. A new survey has suggested Tokyo 2020 organizers are still struggling to win public support with more than 70 per cent of...
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 13, 2021
New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...
April 13, 2021
Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives for 2021
SAN FRANCISCO, Calif. (April 13, 2021)— Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. Today, Royal Robbins remains dedicated to making durable, eco-conscious clothes so customers can adventure more with less. The company announces significant sustainability initiatives for 2021. This...
April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
