March 28, 2022

Showcased

Leading-Edge Technology Makes FORLOH’s New Insect Shield® Apparel Best In Class for Warm Weather Adventures

WHITEFISH, Mont. (March 28, 2022) /OUTDOOR SPORTSWIRE/ - FORLOH, the 100 percent made-in-America technical outdoor brand, is proud to introduce new, lightweight Insect Shield® shirts and pants that deliver unprecedented comfort and protection in the most innovative garments ever designed for outdoor enthusiasts. Finally, adventurers are uniquely equipped to win the...

April 21, 2022

Orvis Highlights Conservation and Access in 2021 Impact Report

MANCHESTER, Vt. (April 21, 2022) /OUTDOOR SPORTSWIRE/ - In celebration of Earth Day, Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, releases its 2021 Impact Report, highlighting the contributions the brand and its patrons made to protect wild...

March 30, 2022

Noto Group Executive Search Strengthens Team with Four Key Hires and Three Promotions

PORTLAND, OR – March 30, 2022/OUTDOOR SPORTSWIRE/ - Noto Group, a boutique executive search and leadership consulting firm for leading consumer brands, is excited to announce several recent hires and promotions. Bridget Walsh Hope joins the firm as Executive Recruiter with over 20 years of experience in the athletic, outdoor, and...

March 7, 2022

Athletic Brewing Company Launches Crisp Non-Alcoholic Brew, Athletic Lite

Stratford, CT & San Diego, CA (March 7, 2022)/OUTDOOR SPORTSWIRE/ - The leading non-alcoholic craft brewer and fastest-growing brewery in the country, Athletic Brewing, is excited to announce the release of an exceptionally approachable, crisp, refreshing, everyday non-alcoholic beer, Athletic Lite, this March. According to statistics, since 2020 there has been...

March 3, 2022

FORLOH Appoints Nick Skally to Vice President of Marketing and E-Commerce

WHITEFISH, Mont. (March 3, 2022)/OUTDOOR SPORTSWIRE/- FORLOH, the 100% made-in-America technical outdoor brand, continues its growth trajectory in the US market with the appointment of Nick Skally to VP of Marketing and E-commerce. Skally brings over 20 years of corporate experience with globally-recognized brands including Nordica, Ski, and Malibu Boats,...

January 13, 2022

Shaun White Debuts New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’

PARK CITY, Utah (Jan. 13, 2022)  /OUTDOOR SPORTSWIRE/ - Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with premier outdoor specialty retailer Backcountry to launch Whitespace, his new active lifestyle brand inspired by the freedom to create and find...

February 9, 2021

Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners

Richmond, Calif. - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor...

September 17, 2020

Shock Doctor to Donate 100% of Profits From Black Lives Matter Lip Guards to United Negro College Fund

FOUNTAIN VALLEY, Calif., September 17, 2020 — Shock Doctor, the #1 Mouthguard in the World, has released three new football lip guard designs that feature “Black Lives Matter” — 100% of profits from sales will be donated to the United Negro College Fund (UNCF). The UNCF has an illustrious history...

September 15, 2020

Liv Cycling Introduces Intrigue Advanced Pro 29

NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...

August 20, 2020

United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand

FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...

August 11, 2020

Liv Cycling Adds Gravel To Its Lineup With New Devote Series

NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...

July 30, 2020

Shock Doctor Launches All-New, Athlete-Centric Face Mask and Gaiter

FOUNTAIN VALLEY, Calif., July 30, 2020 — Shock Doctor is releasing all-new Play Safe Face Masks and Gaiters, sport-specific face coverings that help protect athletes against airborne droplets while supporting elite performance. Shock Doctor continues its legacy of innovation in protection by taking an athlete-centric approach to designing Play Safe...

July 7, 2020

Dakine Launches Ohana Means Family, A Give-Back Campaign in Support of Students and Education

LOS ANGELES (July 7, 2020) – Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused by the coronavirus pandemic. To participate in the...

June 9, 2020

Tender Corporation Announces Adventure Ready Brands As New Name

LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the company’s mission to inspire outdoor adventure. “Adventure...

May 19, 2020

First Southwest Community Fund launches COVID-19 Rapid Response and Recovery Fund to Aid Small Businesses and Nonprofits in Rural Colorado

Alamosa, CO., (May 19, 2020) - In partnership with ZOMA Foundation, Catena Foundation, and Gates Family Foundation, nonprofit First Southwest Community Fund (FSWCF) is establishing a $3 million COVID-19 Rapid Response & Recovery Loan Fund to offer affordable loans to rural businesses and nonprofits affected by the COVID-19 crisis. The...

April 7, 2020

PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders

CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...

October 22, 2019

Tender Corporation Bolsters Outdoor Portfolio with RapidPure Acquisition

LITTLETON, N.H. (October 22, 2019) —Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s®, announces the acquisition of RapidPure® water purification systems. Available in a range of form factors to work with water bottles, hydration packs, and gravity-style camping...

October 8, 2019

Liv Cycling Introduces New E-Bike Built for Women

NEWBURY PARK, Calif. (Oct. 8, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its on-road line. The Thrive E+ series blends the fast and light feeling of a road...

August 20, 2019

Liv Cycling Unveils New Pique 29 Off-Road Series

NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders who want to go fast when racing or on long epic rides, the Pique 29...

July 23, 2019

Liv Cycling Reveals New Avail AR

NEWBURY PARK, Calif. (July 23, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new versatile Avail AR to its extensive line of endurance-focused road bikes. The all-road capable Avail AR offers wide tire compatibility up to 38c and an updated geometry for a...

July 10, 2019

Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition

LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense. Based in Kalispell,...

June 5, 2019

Liv Cycling Introduces All New Avail Advanced Lineup

NEWBURY PARK, Calif. (June 5, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, has introduced the all new Avail Advanced, its line of endurance-focused road bikes. The compact road frame design creates a lighter, stiffer, smoother ride with a better fit for women who enjoy...

May 16, 2019

Rad Power Bikes Expands Footprint and Opens New Flagship Showroom in Seattle

SEATTLE, May 16, 2019 – Rad Power Bikes, a global direct to consumer ebike brand, is massively expanding in Seattle. The company is upgrading its U.S. footprint from 7,000 to nearly 33,000 square feet in the historic Ballard neighborhood where the business has been headquartered since 2015. At the heart...

May 14, 2019

Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model

NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The new Liv Intrigue is designed with the specific ability to charge down technical descents, up...

January 31, 2019

Electric Bike Company Rolls Back Tariffs

Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...