April 14, 2026

Outdoor brands look forward to Switchback Spring with common goals of retail exposure and industry connection

NEW ORLEANS (April 14, 2026) /OUTDOOR SPORTSWIRE/ – With less than two months before the doors open to Switchback Spring, the education and business gathering for the outdoor industry, a robust list of exhibiting outdoor brands is voicing aligned goals for the upcoming gathering in New Orleans (June 16-18, 2026)....

April 14, 2026

Santini and Polartec Introduce The New Aero Race Jersey Featuring Polartec® Power Dry™ With Recycled Carbon: Turning Carbon Emission into Aerodynamic Performance

April 14, 2026 /OUTDOOR SPORTSWIRE/ - Santini Cycling and Polartec, a Milliken & Company brand, announce the launch of the new AERO RACE jersey, a high-performance cycling garment that combines advanced aerodynamic engineering with next-generation textile innovation. Developed through a close collaboration between the two brands, the jersey represents a...

April 14, 2026

Norrøna Opens New Flagship Store on Regent Street in London

OSLO, Norway (April 14, 2026) /OUTDOOR SPORTSWIRE/ - The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna's high-quality apparel and equipment. Jørgen Jørgensen, fourth-generation...

April 14, 2026

adidas Sport Eyewear Launches POWER VIZN™ Lens System

April 14, 2026 /OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear, announces the launch of the new POWERVIZN™ Lens System, now integrated into every model in the collection. Developed through rigorous research and innovation, the new lens system represents a major step forward in performance eyewear, delivering enhanced clarity, optimized contrast and...

April 14, 2026

The North Face Introduces the Universal Collection: Inclusive Outdoor Gear for All Explorers

Denver, CO (April 14, 2026) /OUTDOOR SPORTSWIRE/ – The North Face today announces the launch of its Universal Collection — an all-new offering of camping and outdoor equipment and accessories - forged from insights from the adaptive and parasports community, catering to all explorers. By taking a radically inclusive design approach, this...

April 14, 2026

DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026

Manchester, United Kingdom (April 14, 2026) /OUTDOOR SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...

April 14, 2026

Smartwool Announces Sponsorship Agreement with Life Time

DENVER, Colorado (April 14, 2026) /OUTDOOR SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...

April 14, 2026

Schwan–STABILO Outdoor, USA Marks New Growth with Key Hires, Names Tom Mason Interim General Manager

BOULDER, CO /OUTDOOR SPORTSWIRE/ - Schwan-STABILO Outdoor, USA, the parent company of deuter and ORTOVOX, today announced the appointment of Tom Mason as interim general manager, effective immediately. Mason succeeds Jonathan Degenhardt after seven years of leadership. Additionally, Olivia Mayhew has been appointed sales manager for deuter USA and April Sawyer...

April 13, 2026

Outdoor Research Announces President Roger Barton is Departing

Outdoor Research announced President Roger Barton will leave the Seattle-based company after eight years of service. “Roger came to Outdoor Research at a pivotal moment and helped shape the brand into what it is today, instilling not only operational excellence but also serving as a strong steward of the brand,”...

April 13, 2026

Outdoor Alliance, outdoor recreation community advocate for adequate public lands funding

Washington, D.C. (April 13, 2026) /OUTDOOR SPORTSWIRE/ - Outdoor recreation is growing rapidly on U.S. public lands, and in order to maintain the benefits for local economies, adequate funding from the U.S. Congress is needed. A letter, sent to Congress last week by Outdoor Alliance and more than 70 organizations...