September 13, 2022

A second boom in outdoor gear: Geartrade sees record-setting sales and listings of used gear ahead of ski season

SALT LAKE CITY, UTAH (September 13, 2022) /OUTDOOR SPORTSWIRE/ -  With winter just around the corner, the used gear marketplace at Geartrade (geartrade.com) is seeing a record volume of product come in the door, and a record amount of sales head out the door at massive discounts. Geartrade this week...

September 13, 2022

Econic One Hires SIMBOL Communications as PR Agency of Record in US

Evergreen, Colorado (Sept 13, 2022) /OUTDOOR SPORTSWIRE/ - Building on their rapid growth across Europe in recent years, global smart e-bike brand Econic One has now launched in the US, and they’re bringing on SIMBOL Communications as its PR Agency of Record for the American market, to help build similar...

September 13, 2022

Thule Warns Of Bike Market Inventory Imbalance

Thule Group said excessive inventory levels in the cycling channel have worsened in recent months and would impact sales and profitability in the second half of the year. Thule noted that it communicated in its half-year report on July 21 that the general market in bike retail, at the time,...

September 13, 2022

Salomon Unveils New Brand Signature: “Tomorrow Is Yours”

OGDEN, UTAH (Sept. 13, 2022)/OUTDOOR SPORTSWIRE/ – Salomon, a leading global outdoor sports brand based in the French Alps, today unveiled a new brand signature, updated logo, and brand campaign video as part of the company’s objective to inspire a new, younger audience of outdoor enthusiasts and athletes to unleash the...

September 12, 2022

HitchFire Expands National Sales Footprint with Lowes and Tractor Supply Co.

Santa Cruz, CA (September 12, 2022) /OUTDOOR SPORTSWIRE/ HitchFire, creator of the first hitch-mounted grill, the Forge 20, continues to expand its sales footprint, announcing today their partnership with Lowes and Tractor Supply as official retail partners. Customers can now purchase their flagship Forge 20 grill, Ledge Platform and accessories...

September 12, 2022

Helinox Hires Nelson Garcia and Ezra Shaffer to Support Continued Growth

BERKELEY, Calif. - September 12, 2022 /OUTDOOR SPORTSWIRE/ - Helinox, a modern design company and the original maker of lightweight, portable furniture and accessories, today announces that Nelson Garcia and Ezra Shaffer have joined the brand and will be based at Helinox’s North American headquarters in Berkeley, Calif. Garcia joins...

September 9, 2022

Oofos Receives Investment From Derek Carr

Las Vegas Raiders Quarterback, Derek Carr, has invested in the recovery footwear maker Oofos as part of a multi-year partnership that also sees Carr as a brand ambassador. SGB

September 9, 2022

Erem Taps Footwear & Operations Leader Chris Rischke to Lead its Wholesale Division

(Sept 9, 2022 - HENDERSON, NV) /OUTDOOR SPORTSWIRE/ – With its unmatched commitment to making high performance footwear with minimal environmental impact, Erem® continues to take the outdoor industry by storm with the recent hiring of Chris Rischke, who will serve as the company’s Vice President of Operations and Wholesale, effective...

September 8, 2022

Alterra Mountain Company acquires Park City based Ski Butlers

Alterra Mountain Company announced in a press release that it has acquired ski equipment rental and delivery company Ski Butlers. Ski Butlers will continue to function as a standalone business and to provide services to 50 ski destinations across the world. Townlift PCN

September 8, 2022

RVs Are Going Mainstream — But Will the Boom Last?

Lockdowns led to a surge in RV purchases. For new and existing customers alike, RV life helped counteract the claustrophobia of lockdown life, offering a responsible way to travel and take advantage of their newfound ability to work from home. The trend persisted into 2021, which saw an all-time record...

September 8, 2022

Norrøna Aims to Reduce Environmental and Social Impact Through Ambitious Responsibility Standard Roadmap

OSLO, Norway (Sept. 8, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces its goal to create a catalyst for change in environmental and social responsibility with 10 transparent and ambitious responsibility goals across all parts of the business to align with its upcoming...

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

September 8, 2022

Katie Copeland Joins Dovetail Workwear as National Sales Director

PORTLAND, OR (September 8, 2022) /OUTDOOR SPORTSWIRE/ - Dovetail Workwear proudly announces today the appointment of Katie Copeland to National Sales Director. Copeland will manage the North American-based sales team and independent reps, execute sales & retail objectives, and support the overall growth strategy for the exclusively women’s workwear brand....

September 8, 2022

A Business as Secure as Your Bib: BibBoards Celebrates 5 Years

/OUTDOOR SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...

September 7, 2022

Mountain Khakis Joins La Jolla Group

La Jolla Group (LJG), Inc. announced the addition of Mountain Khakis, the outdoor lifestyle brand, to the La Jolla Group portfolio. La Jolla Group has made an investment in Mountain Khakis and will provide strategic guidance and back-end oversight and support including finance, planning, HR, IT infrastructure, distribution and logistics....

September 7, 2022

Slingshot Sports Adds Jonathan Thesenga as New Director of Marketing

HOOD RIVER, Ore. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, today announces the hiring of Jonathan Thesenga as its new Director of Marketing. In his new role, Thesenga will be responsible for aligning the marketing department operations with Slingshot’s global business goals and initiatives; optimizing...

September 7, 2022

Stio Appoints Alex Brown as Vice President of Sales

JACKSON, Wyo. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is pleased to announce the hiring of Alex Brown as the brand’s new vice president of sales. In this role, Brown will lead the strategy and development of Stio’s wholesale and corporate channels as it...

September 6, 2022

Ray Posadas Named Vice President, Investor Relations and Market Intelligence of Winnebago Industries

EDEN PRAIRIE, Minn., Sept. 06, 2022 -- Winnebago Industries, Inc. (NYSE: WGO), a leading outdoor lifestyle product manufacturer, today announced the appointment of Ray Posadas as Vice President, Investor Relations and Market Intelligence, effective September 6, 2022. Posadas succeeds Steve Stuber, who was appointed Chief Financial Officer of Grand Design...

September 6, 2022

Elevation Culture launches creative event services

/OUTDOOR SPORTSWIRE/ – Since 2015 Elevation Culture has designed and created for over 3,000 + trail/mountain sports events across the USA, in addition to working with some of the most influential outdoor industry brands. Founder and Designer of Elevation Culture Eric Chrisman pioneered the authentic finish line experience with the creation...

September 6, 2022

NEMO Named One of New Hampshire’s Best Places to Work

Dover, NH—September 6, 2022/OUTDOOR SPORTSWIRE/ –NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, has been named one of the best places to work in New Hampshire by Business NH Magazine. For 25 years, Business NH Magazine has recognized businesses that go out of...

September 4, 2022

Utah Wants to Build the World’s Longest Gondola

The proposed gondola will sit at the mouth of Little Cottonwood Canyon and carry passengers to stations located at the base areas for both resorts, approximately eight miles up the canyon. By contrast, New Mexico’s Sandia Peak Tramway is 2.48 miles in length, and the Peak2peak Gondola at Whistler, Canada...

September 1, 2022

RV Shipments Projected at 498,800 for ’22, a 16.9% Drop from 2021

RV wholesale shipments are projected to reach 498,800 units by year-end 2022 and 419,000 units in 2023, according to the Fall 2022 issue of RV RoadSigns, the quarterly forecast prepared by ITR Economics for the RV Industry Association. The new forecast projects 2022 RV shipments to range between 487,300 and 510,300 units with...

September 1, 2022

DPS Skis Strengthens Product and Marketing Teams with New Hires

SALT LAKE CITY (Sept. 1, 2022) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions round out DPS Skis’ product and marketing departments as...

September 1, 2022

prAna Names Brianna Showell Vice President of Marketing

CARLSBAD, Calif. – September 1, 2022 /OUTDOOR SPORTSWIRE/ – prAna, a premium outdoor apparel brand and leader in functional, stylish and sustainable products, has appointed Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the performance apparel industry to prAna where she will focus...

September 1, 2022

Athletic Brewing Company Signs NIL Sponsorships with 3 Heisman Hopefuls

Stratford, CT and San Diego, CA (September 1, 2022) /OUTDOOR SPORTSWIRE/ - Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced it has signed name, image, and likeness (NIL) deals with three standout collegiate football players. After partnering with Athletic in 2021, Ohio State...