June 28, 2023

686 Finds Perfect Fit with Backbone as Agency of Record

LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ - 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is...

June 27, 2023

OrthoLite Taps Vikash Bajargyan as General Manager of OrthoLite India

AMHERST, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces Vikash Bajargyan as the new General Manager of Ortholite India (OIN). In his new position, Bajargyan will manage overall operations at OIN, which will include leading manufacturing and business development, as well as establishing...

June 27, 2023

Superfeet Introduces New Product Names and Packaging

FERNDALE, Wash. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience. The name changes and packaging updates align with the modern shopping journey, simplifying the Superfeet...

June 27, 2023

Columbia Sportswear Sues Softstar Shoes Over Use Of Omniflex Name

Columbia Sportswear filed a federal lawsuit alleging trademark infringement against Softstar Shoes, the minimalist footwear brand based in Philomath, OR, over its use of the Omniflex name. The Omniflex sole, introduced in 2020, is used in the RunAmoc line, Softstar’s primary revenue driver. SGB Media

June 27, 2023

Kapsul Tech Teams Up with Backbone for Public Relations

WATERLOO, ON (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Kapsul Tech, an innovator of Dynamic Neck Stabilization Technology that provides athletes with neck support without compromising performance, has teamed up with Backbone as its public relations agency of record. The leading active lifestyle agency will drive increased brand awareness and help position Kapsul...

June 27, 2023

Skratch Labs Introduces Crispy Rice Cake Variety Pack Featuring Tasty New Flavor: Salted Maple + Mallow

6/27/2023 | Boulder, CO /OUTDOOR SPORTSWIRE/ - Skratch Labs, a leading provider of innovative sports nutrition products, is thrilled to announce the release of the Crispy Rice Cake Sport Fuel Variety Packs, now complete with a recently released flavor: Salted Maple + Mallow. Designed with the athlete in mind, this...

June 26, 2023

Peak Ski Company Promotes Darrin Haugen to Senior Executive Leadership Position, Chief Product Officer

BOZEMAN, Montana, June 26, 2023/OUTDOOR SPORTSWIRE/ – Peak Ski Company announced today that Darrin Haugen has been promoted to the position of chief product officer. In April of 2022, Andy Wirth and Bode Miller, the company’s cofounders launched the Peak Ski Company. After a remarkably successful first year in operation, the Company...

June 23, 2023

Boston’s NetVirta, Celebrating 10 Years, Solves $761 Billion Return Problem with Patented Verifyt Consumer App

BOSTON, June 23, 2023 /OUTDOOR SPORTSWIRE/ – NetVirta, the world's leading fit technology provider for medical, fashion retail and sports equipment brands, proudly celebrates a decade of pioneering revolutionary sizing solutions. Combining all partnerships, NetVirta's algorithm has been trained on over 375 million data points to date. NetVirta works with iconic global...

June 22, 2023

Montana Based Peak Ski Company Promotes Becca Huyard to Vice President of Finance and Accounting

BOZEMAN, Montana, June 22, 2023/OUTDOOR SPORTSWIRE/ - Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Becca Huyard has been promoted to the position of vice president of finance and accounting.  Huyard most recently served Peak as its director of accounting. In April of 2022, the...

June 22, 2023

Snow Peak Inks Partnership with Sundance Mountain Resort to Collaborate on Elevated Camping Experiences

Portland, OR - June 22, 2023 /OUTDOOR SPORTSWIRE/ - Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to announce a partnership with Sundance Mountain Resort, based in Sundance, Utah. Last week, at Snow Peak’s global headquarters in Japan, the two brands signed an agreement...