Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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January 29, 2026
Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains
Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...
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January 29, 2026
Power Your Vision
January 29, 2026/ OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear unveils its 2026 global advertising campaign, Power Your Vision, building on the performance-oriented approach established in 2025 and focusing on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Designed for individuals who consider sports a fundamental aspect...
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January 29, 2026
Salomon Reveals Next-Gen S/LAB Freeride Arsenal for 2026/27
Ogden, UT (January 29, 2026) /OUTDOOR SPORTSWIRE/ – Pioneers in alpine sports innovation, Salomon, announces three new additions to its 2026/27 S/LAB collection; S/LAB QST X, S/LAB SHIFT ALPHA S BOA®, and S/Lab Shift² 16 MN. Built for riders who seek out the steepest lines, the deepest snow, and the...
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January 28, 2026
Hidden Cash in Remote Places: KETL Mtn. Apparel Launches Two New Treasure Hunts
SIERRA NEVADA MOUNTAINS, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ - KETL Mtn. Apparel, makers of outdoor travel apparel, is kicking off 2026 with two new large-scale treasure hunts designed to reward spontaneity, curiosity, and a willingness to get outside and explore. The brand’s fourth and fifth treasure hunt editions will...
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January 28, 2026
Arc’teryx Appoints Avery Baker Chief Brand Officer
NORTH VANCOUVER, British Columbia (January 28, 2026) /OUTDOOR SPORTSWIRE/ – Arc'teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today announced the appointment of Avery Baker as its first-ever chief brand officer, a newly created executive role that marks a significant step in the company’s global...
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January 28, 2026
Alpkit secures new investment to keep business running
Alpkit, the British outdoor brand that owns Sonder Bikes, has publicly announced it has completed a pre-pack sale to a new investor, after entering administration earlier this week. In a statement, the company said the move will secure the business long-term, allow it to retain all 194 jobs, and keep...
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January 28, 2026
PAKA Releases 2025 Impact Report, Deepening Connection Between Consumers and the Source of Their Clothing
Boulder, Colorado (January 27, 2026) /OUTDOOR SPORTSWIRE/ - PAKA, a sustainable apparel brand and innovator in alpaca-based clothing, today released its 2025 Impact Report, detailing the company’s social and environmental progress across the Peruvian Andes. Grounded in the belief that clothing should create a meaningful connection between people and place,...
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January 28, 2026
Switchback welcomes Sean Smith as Event Director
PORTLAND, Maine (January 28, 2026) /OUTDOOR SPORTSWIRE/ - Diversified today announced the selection of Sean Smith as Switchback event director, tapping the experienced and collaborative leader to take the helm of the outdoor industry’s rising business and education gathering. Smith will be tasked with driving Switchback's continued growth, building on...
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January 27, 2026
Vandalism Strikes Iconic Area of Yosemite National Park
Visitors to Yosemite National Park are once again calling out vandalism after graffiti appeared near one of the park’s most iconic waterfalls. Instagram user Ando Arakelyan posted on his Instagram story showing “Yeti” tags scrawled across a large boulder, a door, and an informational sign in the Bridalveil Fall area. The images...
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January 27, 2026
Alpkit enters administration having “faced incredible challenges over the last three years”
Alpkit has entered administration after three difficult years, and is in talks with a new owner and investment partner in an attempt to secure the bicycle and outdoors brand’s future. In a letter sent to shareholders via the investment platform Crowdcube, Alpkit CEO and co-founder David Hanney writes: “It is...
