February 3, 2026

Lean Back & Stream: “Reel Legends Channel” Premieres on MyOutdoorTV

DENVER (February 3, 2026) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV invites viewers to spend the month of February catching fish with all the icons of fishing on the Reel Legends Channel. This live streaming channel is programmed with the very best angling action, and it’s the perfect opportunity to learn from the best...

February 3, 2026

Katadyn Launches New Global Brand Campaign: For the Mission

KEMPTTHAL, Switzerland – February 3, 2026 /OUTDOOR SPORTSWIRE/ - Katadyn, the world’s most trusted Swiss equipment brand for specialists who demand ultimate mission performance, today announced the launch of For the Mission, a new global brand campaign that brings to life what the company stands for and how it supports...

February 2, 2026

Soča Launches at 2026 Consumer Expos Nationwide

DALLAS, TX (February 2, 2026) /OUTDOOR SPORTSWIRE/ - Soča, a newly launched brand of refined yet technical women’s fly-fishing apparel, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor clothing. Founded by four women and born from a shared love of fly fishing,...

February 2, 2026

BRANWYN Named to The Lead’s Foremost 50 List

Bend, OR (February 2, 2026) /OUTDOOR SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...

February 2, 2026

Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner

Boston, MA (February 2, 2026) /OUTDOOR SPORTSWIRE/  — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...

January 29, 2026

Deckers Racks Up Record Revenue in Q3 as ‘Significant Global Demand’ for Ugg and Hoka Continues

Shares for Deckers Brands soared over 10 percent on Thursday after the market close following the footwear company’s latest earnings report. The Goleta, Calif.-based company reported net sales in the third quarter of fiscal 2026 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year. Net income for the...

January 29, 2026

RECCO Named Official Safety Partner of the 2026 Merrell Skyrunner® World Series

STOCKHOLM, Sweden (January 29, 2026) /OUTDOOR SPORTSWIRE/ — RECCO, the search-and-rescue technology, this week unveiled a new partnership with the Merrell Skyrunner® World Series, becoming the Official Safety Partner for the 2026 season. The Skyrunner® World Series was launched in 2004 and has grown to represent one of the most...

January 29, 2026

Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains

Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...

January 29, 2026

Power Your Vision

January 29, 2026/ OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear unveils its 2026 global advertising campaign, Power Your Vision, building on the performance-oriented approach established in 2025 and focusing on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Designed for individuals who consider sports a fundamental aspect...

January 29, 2026

Salomon Reveals Next-Gen S/LAB Freeride Arsenal for 2026/27

Ogden, UT (January 29, 2026) /OUTDOOR SPORTSWIRE/ – Pioneers in alpine sports innovation, Salomon, announces three new additions to its 2026/27 S/LAB collection; S/LAB QST X, S/LAB SHIFT ALPHA S BOA®, and S/Lab Shift² 16 MN. Built for riders who seek out the steepest lines, the deepest snow, and the...