May 28, 2026

Generational Transition at the Oberalp Group

May 28, 2026 /OUTDOOR SPORTSWIRE/ - “The next generation will do better than I did.” With these words, longtime President and founder of the Oberalp Group, Heiner Oberrauch, addressed the company’s more than 1,200 employees to announce the generational handover to his daughter, Ruth Oberrauch. More than 40 years ago,...

May 28, 2026

Introducing Canada’s First Outdoor Gear Repair and Advanced Manufacturing Centre

May 28, 2026 /OUTDOOR SPORTSWIRE/ – The Kootenay Outdoor Recreation Enterprise (KORE Outdoors) and College of the Rockies (COTR) are launching Canada’s first outdoor gear repair and advanced manufacturing centre. The Rehub Circular Technology Centre is a unique initiative that will strengthen rural manufacturing, expand workforce training, and advance circular...

May 27, 2026

La Sportiva Unveils Its New Logo: An Evolution Leading the Brand Towards Its 100th Anniversary

Ziano di Fiemme (Trentino), May 27, 2026 /OUTDOOR SPORTSWIRE/ - During its International Sales Meeting dedicated to the presentation of the Spring/Summer 2027 collection to the global sales network, La Sportiva unveiled the brand’s most significant evolution in decades: a new logo, alongside the debut of a new payoff, brand...

May 27, 2026

Drag Queen ‘Pattie Gonia’ Responds to Patagonia: ‘Drop the Lawsuit’

Drag queen and environmental activist Pattie Gonia (real name Wyn Wiley) has publicly responded to Patagonia's trademark infringement lawsuit, declaring she will fight it and calling on the outdoor apparel company to drop the case. In an open letter and Instagram post, Wiley expressed fear and frustration, calling the lawsuit...

May 27, 2026

Berghaus Expands North American Footprint with New Hires, Strategic Partnerships, and Retail Distribution

Long Beach, California (May 27, 2026) /OUTDOOR SPORTSWIRE/ — Berghaus, the storied British outdoor brand with sixty years of technical innovation, is deepening its commitment to the North American market with a multi-pronged expansion spanning new hires, sales partnerships, and retail distribution. “A year into our U.S. debut, we’re stoked...

May 27, 2026

DKOTA Grizzly selects Pale Morning Media as agency of record

St. Louis, MO (May 27, 2026) /OUTDOOR SPORTSWIRE/ — Pale Morning Media, a strategic communications agency known for building culturally relevant outdoor and active lifestyle brands, today announced it has been named agency of record for DKOTA Grizzly, a nationally known maker of casual lifestyle apparel rooted in a multi-generational...

May 27, 2026

adidas Sport Eyewear Announces Trail Running Athlete Toni McCann As Brand Ambassador

May 27, 2026 /OUTDOOR SPORTSWIRE/ - adidas Sport eyewear announces its new collaboration with South African athlete Toni McCann, one of the most influential and versatile figures in the global elite trail running scene who joins adidas Sport eyewear to redefine the standard of vision in elite competition. Through this...

May 27, 2026

Reju, Textile-to-Textile Regeneration Platform, Brings Textile Waste Crisis to Outside Days with Giant Elephant Installation

DENVER, Colo. (May 27, 2026) /OUTDOOR SPORTSWIRE/ — Reju, the textile-to-textile materials regeneration company transforming post-consumer polyester waste, today announced its expanded presence at Outside Days, the premier festival and industry gathering for the outdoor community, held May 28–31 at Auraria Campus in downtown Denver. Reju's presence spans both the...

May 27, 2026

Olympic medallists slam IOC president for comments on athlete pay

International Olympic Committee president Kirsty Coventry has triggered global backlash after saying she does not believe Olympians should be paid to compete at the Games. “I don’t believe in paying athletes,” Coventry told Sport Nation last week. “I come from a small country, I came from a sport that doesn’t necessarily pay athletes very...

May 27, 2026

BOA Pushes Cycling Performance Forward With All-new FS2 Helmet Fit System And Science-backed Findings

Denver, Colo. /OUTDOOR SPORTSWIRE/ - Celebrating 25 years of innovation, BOA® continues to work closely with the world’s top cycling brands to enhance performance through superior fit in footwear and headwear, including the all-new FS2 dial platform for helmets—helping cyclists start better and finish even stronger. Building upon its foundation of...