September 7, 2023

Addition of Sales Leadership Team Signals Next Phase of Strategic Growth for Cotopaxi Under New CEO

Salt Lake City, UT. (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure lifestyle brand, Cotopaxi, is proud to announce the addition of two sales veterans to lead their wholesale sales team, signaling an investment into the brands growth under CEO Damien Huang. Joining the team as of August 2023 are Jody Carlson,...

September 7, 2023

Island Optics Offers a New Perspective on Superior Polarized Sunglasses

Boca Raton, FL, USA, September 7, 2023 (9:00 a.m. EST) /OUTDOOR SPORTSWIRE/ - Island Optics, a new sunglass company from a family steeped in the tradition of quality optical craftsmanship since 1922, is excited to announce its bold venture into the world of high-quality polarized sunglasses. With a commitment to...

September 6, 2023

EXEC: Amer Sports Files Confidentially to Go Public

Amer Sports, the parent of Salomon, Wilson, Arc’teryx, and other sports brands, filed confidentially for a U.S. initial public offering (IPO) that could value the group as high as $10 billion. The offering would come as Amer Sports’ business has seen accelerated growth, driven by Arc’teryx and Salomon and in...

September 6, 2023

Netflix co-founder Reed Hastings is new majority owner of Powder Mountain following $100 million investment

Just months after buying into a minority ownership position of Utah’s Powder Mountain Resort, Netflix co-founder and longtime CEO Reed Hastings has ascended to majority owner of the facility by way of a new $100 million investment announced Wednesday. Back in April, Hastings bought a minority interest in the ski...

September 5, 2023

Life Time Unveils Company’s First Ground-Up Pickleball Club in Chanhassen, Minnesota

As pickleball continues its explosive growth trajectory, Life Time announced the groundbreaking of Life Time Pickleball Chanhassen, the Company's first ground-up pickleball location in the country. Life Time Chanhassen Pickleball is expected to be completed in early 2024. The 25,000-square-foot building, adjacent to the Life Time Chanhassen, Minn. athletic country club, will feature...

September 5, 2023

Arc’teryx Looks to Block Registration of adidas’ TERREX Trademark

A Canadian trademark scuffle that pits two big names in the apparel/accessories space against one another seems to be making its way into the United States. On the heels of Arc’teryx-owner Amer Sports Canada Inc. filing a trademark lawsuit against adidas’ Canadian subsidiary early this year over the German sportswear...

September 5, 2023

Vista Outdoor makes public filing to spinoff Outdoor Products brands

Vista Outdoor made a public filing with the Security and Exchange Commission Tuesday, revealing details of its plan to spinoff its outdoor sports brands into a new company separate from its ammunition business. The company said it expects to complete the spin-off in the fourth quarter of this calendar year....

September 5, 2023

Roark Makes Key Leadership Hires and Promotion

Irvine, Ca. September 5, 2023 /OUTDOOR SPORTSWIRE/ – Roark is excited to announce key additions to the leadership team, including two new hires, and a newly created role to support growth and to defend the brand’s unique positioning within the surf, outdoor and apparel industries. “We’re grateful to be at a junction...

September 5, 2023

Brunswick Enters Electric-Foiling Surfboard Market with Acquisition

Brunswick Corporation acquired Fliteboard to enhance its electrification and shared-access strategies. Fliteboard, which combines hydrofoils and electric propulsion on the water, allows Brunswick to enter the electric-foiling surfboard market and presents the opportunity for technological, manufacturing, commercial, and consumer synergies with its existing portfolio. SGB Media

September 5, 2023

Outdoor Industry Veteran Remick Smothers Joins oakpool Team

September 5, 2023, New York, NY /OUTDOOR SPORTSWIRE/ – East coast based marketing agency oakpool has joined forces with industry veteran Remick Smothers. Smothers - who’s CV includes such powerhouse marketing efforts as Traeger Grills, Under Armour Fish, and All Hands Cocktails - is spearheading client growth with PR community...