September 24, 2025

Olympic Track Athlete Colleen Quigley Joins Superfeet Team

FERNDALE, Wash. (September 24, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...

September 24, 2025

Woolx Taps OutsidePR as Agency of Record

SAUSALITO, Calif. (September 24, 2025) /OUTDOOR SPORTSWIRE/ – Leading outdoor and active lifestyle public relations agency, OutsidePR, now represents the premium active apparel brand Woolx, as the brand looks to elevate consumer awareness of the softest and most comfortable Merino Wool products on the planet. A trailblazing family business dedicated...

September 23, 2025

Carbitex Appoints Adrienne Cristofoli as Vice President of Marketing

KENNEWICK, Washington (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites focused on footwear – announces the appointment of Adrienne Cristofoli as Vice President of Marketing. Cristofoli joins the team as the company enters a major growth phase that will see brand partnerships more...

September 23, 2025

Wintersports Hardgoods Pioneer HEAD/Tyrolia Partners with Verde Brand Communications as Agency of Record

BOULDER, Colo. (September 23, 2025) /OUTDOOR SPORTSWIRE/ – HEAD, the storied leader in winter sports equipment and high-performance skis, has selected Verde Brand Communications as its agency of record, effective immediately. This new partnership will help HEAD amplify its brand messaging across key markets in North America, energize its global community...

September 23, 2025

Machu Picchu’s wonder status in jeopardy amid protests and mismanagement

Protests over bus contracts left hundreds of visitors stranded last week, with trains and roads blocked by demonstrators. The unrest has reignited long-standing concerns about overcrowding, mismanagement, and access to the site. THE WORLD

September 23, 2025

Gnarly Nutrition Joins Forces with REI to Fuel Outdoor Adventures Nationwide

SALT LAKE CITY (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Gnarly Nutrition, a leader in clean and effective sports nutrition, announced its largest retail expansion with the launch of products in 132 REI stores nationwide and on REI.com. This partnership reflects Gnarly Nutrition’s mission to empower outdoor enthusiasts to push their...

September 23, 2025

Zero Motorcycles Powers Up with Backbone as its PR Agency of Record

Santa Cruz, Calif. (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Zero Motorcycles, the global leader in electric two-wheel transportation and powertrains, has appointed Backbone as its public relations agency of record. The partnership will support Zero’s continued mission to redefine the powersports industry through innovation, electrification, and a bold approach to...

September 23, 2025

Wiley X Joins Boot Campaign’s YOU MATTER Initiative to Support Suicide Prevention

Frisco, TX – [September 23, 2025] /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, is proud to partner with Boot Campaign’s nationwide YOU MATTER initiative this September to raise awareness for suicide prevention and remind veterans, active-duty service members, and first responders that their lives matter. As...

September 22, 2025

RECCO expands global search-and-rescue network with first SAR Helicopter Detectors in New Zealand

STOCKHOLM, Sweden /OUTDOOR SPORTSWIRE/ - RECCO, an international leader in advanced search-and-rescue technology, this month announced continued expansion of its global RECCO SAR Helicopter Detector network with the first placements in New Zealand. The RECCO SAR Helicopter Detector is a system that can help search-and-rescue teams find RECCO-equipped hikers and...

September 22, 2025

Outerwear brand Arc’teryx apologizes over fireworks stunt in Tibet

Officials in Tibet are investigating after Canadian outdoor apparel brand Arc’teryx set off fireworks in the Himalayas in a publicity stunt that was widely criticized over its potential impact on the environment. NBC NEWS