Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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September 14, 2023
PHANTOM Glide Expands North American Sales Team
SALT LAKE CITY (Sept. 14, 2023)/OUTDOOR SPORTSWIRE/ – PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has expanded its sales team to include national sales and tech rep, Justin Greenbaum. Greenbaum, who brings both sales and tuning experience to the team, will focus on expanding PHANTOM Glide into new...
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September 14, 2023
Blizzard-Tecnica Welcomes Geoff Curtis as US National Sales Manager
WEST LEBANON, NH /OUTDOOR SPORTSWIRE/ – Blizzard-Tecnica, a global leader in alpine equipment development and manufacturing, is pleased to announce the appointment of ski industry veteran, Geoff Curtis, as the new National Sales Manager. In this role, Curtis will lead Blizzard-Tecnica’s team of independent sales reps toward further growth for the brands....
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September 13, 2023
The Brand Leader, A Brand-First Creative Agency, Bolsters Leadership with New Hire; Onboards new client
GREENVILLE, SC – September 13, 2023 /OUTDOOR SPORTSWIRE/ - In a strategic move designed to bolster its position as a leader in creative branding and integrated marketing, Greenville-based The Brand Leader (TBL) is pleased to announce two major developments. The agency has welcomed seasoned professional Kelly Blake as its new...
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September 13, 2023
Big Bear Mountain Resort Receives $12M in Upgrades for Winter ‘23/24
Southern California’s year-round home for outdoor adventure is investing over $12 million across its three mountains – Snow Valley, Snow Summit, and Bear Mountain – to improve existing infrastructure, provide additional amenities, and enhance the guest experience during the '23/24 season. The capital improvements, which include multiple base area renovations,...
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September 13, 2023
The National Brotherhood of Snowsports Announces Partnership with Big Sky Resort for 2024 Summit in Montana
BIG SKY, MT - (September 13, 2023) /OUTDOOR SPORTSWIRE/ – The National Brotherhood of Snowsports (NBS), the largest winter sports organization for African Americans, is proud to announce its 2024 partnership with Big Sky Resort for its annual summit in Big Sky, Montana. This highly anticipated event brings together ski...
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September 12, 2023
Workers Unionizing at Vertical Endeavors
Workers at Vertical Endeavors are forming a union, with workers having signed and submitted cards to the National Labor Relations Board to unionize with the United Food and Commercial Workers. The stated areas of focus in the unionization effort are “livable wages, better working conditions, and…a seat at the table...
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September 12, 2023
Stromer Partners with Friiway to Offer Premium E-Bike Subscriptions
Vista, CA (September 12, 2023)/OUTDOOR SPORTSWIRE/ - Stromer, a pioneer in Swiss e-bike technology, is proud to announce a new partnership with Friiway to offer premium e-bike subscriptions around California’s San Francisco Bay Area. Together, Stromer and Friiway imagine a future where e-bikes become an integral part of everyday life, not...
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September 12, 2023
Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water
JUPITER, Fla. (Sept. 12, 2023) /OUTDOOR SPORTSWIRE/ - Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King...
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September 12, 2023
Cardo Systems Names New Sales Manager for US and Canada
Boulder, CO (Sept. 12, 2023) /OUTDOOR SPORTSWIRE/ - Cardo Systems, the global leader in state-of-the-art Group Communication devices, has announced that it has named Erika Gurnett as its new Sales Manager for Outdoor Sports in the United States and Canada as the company continues to expand its footprint in North...
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September 11, 2023
Saucony® Appoints Chris Deschenes as Vice President of U.S. Sales
WALTHAM, MA (September 11, 2023)/OUTDOOR SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running lifestyle brand, announced the appointment of Chris Deschenes as Vice President of U.S. Sales. Deschenes, who most recently served as Vice President of Sales for The Wolverine Kids Group,...
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September 7, 2023
Surfline Names Ross Garrett CEO
Surfline\Wavetrak Inc, the leading provider of surf forecasting and video experiences, today announced that Ross Garrett has been appointed as Chief Executive Officer (CEO), succeeding Kyle Laughlin, who stepped down from the position. Ross Garrett previously served the company for nine impactful years from 2011 to 2020, holding various key...
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September 7, 2023
Rossignol Group appoints new Vice President Direct to Consumer
St-Jean-de-Moirans, France, Sept. 7, 2023 /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani joins the Group to continue accelerating the growth of the DtoC business, aiming at progressing...
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September 7, 2023
JAM Collective Signs PR Partner MYSTERY RANCH
SAN FRANCISCO – Sept 7, 2023 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of comfortable load carriage, as its newest partner. Leading MYSTERY RANCH’s public relations and affiliate marketing...
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September 7, 2023
Addition of Sales Leadership Team Signals Next Phase of Strategic Growth for Cotopaxi Under New CEO
Salt Lake City, UT. (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure lifestyle brand, Cotopaxi, is proud to announce the addition of two sales veterans to lead their wholesale sales team, signaling an investment into the brands growth under CEO Damien Huang. Joining the team as of August 2023 are Jody Carlson,...
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September 7, 2023
Island Optics Offers a New Perspective on Superior Polarized Sunglasses
Boca Raton, FL, USA, September 7, 2023 (9:00 a.m. EST) /OUTDOOR SPORTSWIRE/ - Island Optics, a new sunglass company from a family steeped in the tradition of quality optical craftsmanship since 1922, is excited to announce its bold venture into the world of high-quality polarized sunglasses. With a commitment to...
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September 6, 2023
EXEC: Amer Sports Files Confidentially to Go Public
Amer Sports, the parent of Salomon, Wilson, Arc’teryx, and other sports brands, filed confidentially for a U.S. initial public offering (IPO) that could value the group as high as $10 billion. The offering would come as Amer Sports’ business has seen accelerated growth, driven by Arc’teryx and Salomon and in...
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September 6, 2023
Netflix co-founder Reed Hastings is new majority owner of Powder Mountain following $100 million investment
Just months after buying into a minority ownership position of Utah’s Powder Mountain Resort, Netflix co-founder and longtime CEO Reed Hastings has ascended to majority owner of the facility by way of a new $100 million investment announced Wednesday. Back in April, Hastings bought a minority interest in the ski...
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September 5, 2023
Life Time Unveils Company’s First Ground-Up Pickleball Club in Chanhassen, Minnesota
As pickleball continues its explosive growth trajectory, Life Time announced the groundbreaking of Life Time Pickleball Chanhassen, the Company's first ground-up pickleball location in the country. Life Time Chanhassen Pickleball is expected to be completed in early 2024. The 25,000-square-foot building, adjacent to the Life Time Chanhassen, Minn. athletic country club, will feature...
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September 5, 2023
Arc’teryx Looks to Block Registration of adidas’ TERREX Trademark
A Canadian trademark scuffle that pits two big names in the apparel/accessories space against one another seems to be making its way into the United States. On the heels of Arc’teryx-owner Amer Sports Canada Inc. filing a trademark lawsuit against adidas’ Canadian subsidiary early this year over the German sportswear...
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September 5, 2023
Vista Outdoor makes public filing to spinoff Outdoor Products brands
Vista Outdoor made a public filing with the Security and Exchange Commission Tuesday, revealing details of its plan to spinoff its outdoor sports brands into a new company separate from its ammunition business. The company said it expects to complete the spin-off in the fourth quarter of this calendar year....
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September 5, 2023
Roark Makes Key Leadership Hires and Promotion
Irvine, Ca. September 5, 2023 /OUTDOOR SPORTSWIRE/ – Roark is excited to announce key additions to the leadership team, including two new hires, and a newly created role to support growth and to defend the brand’s unique positioning within the surf, outdoor and apparel industries. “We’re grateful to be at a junction...
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September 5, 2023
Brunswick Enters Electric-Foiling Surfboard Market with Acquisition
Brunswick Corporation acquired Fliteboard to enhance its electrification and shared-access strategies. Fliteboard, which combines hydrofoils and electric propulsion on the water, allows Brunswick to enter the electric-foiling surfboard market and presents the opportunity for technological, manufacturing, commercial, and consumer synergies with its existing portfolio. SGB Media
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September 5, 2023
Outdoor Industry Veteran Remick Smothers Joins oakpool Team
September 5, 2023, New York, NY /OUTDOOR SPORTSWIRE/ – East coast based marketing agency oakpool has joined forces with industry veteran Remick Smothers. Smothers - who’s CV includes such powerhouse marketing efforts as Traeger Grills, Under Armour Fish, and All Hands Cocktails - is spearheading client growth with PR community...
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September 1, 2023
Authentic Brands’ Purchase of Boardriders Officially Closes
Boardriders’ sale to Authentic Brands Group officially closed Friday in a deal that shifts ownership of some of the industry’s largest core surf and skate brands to a new parent. Financial terms of the deal were not disclosed. However, a report from Moody’s earlier this year pegged the purchase price...
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August 31, 2023
DPS Skis Launches Lifetime Warranty Program
SALT LAKE CITY (August 31, 2023)/OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, is excited to launch its limited lifetime warranty program for qualifying skis purchased after July 1, 2022. DPS full carbon ski products, currently including the Kaizen, Pagoda Tour, Pagoda, Pagoda...